Google is making a big change to its Display & Video 360 platform by introducing instant reports accessible through the Bid Manager API. This move is part of a larger migration from offline reporting, allowing advertisers to access real-time or near real-time reporting data for more timely analysis and optimizations.
The migration will happen in batches by partner over the next few months, with all reports for a partner migrating at once. Existing standard, reach, YouTube, and URA reports will only be available under the Instant Reporting tab, with the same query/report IDs. Any new reports in these categories must be built under the Instant Reporting tab.
This change follows Google’s previous announcement to migrate certain report types to instant reporting for faster data access. By integrating the Bid Manager API, advertisers can programmatically access Display & Video 360’s real-time reporting data for analytics and optimizations.
This update is significant because it eliminates the need for advertisers to wait for offline or batch reports, providing them with instant access to valuable data. Advertisers can now make more informed decisions and adjustments to their campaigns in real-time, leading to better results and improved ROI.
In addition to the benefits for advertisers, this change also highlights Google’s commitment to enhancing its advertising platforms and providing advertisers with more efficient and effective tools. By migrating to instant reporting, Google is staying ahead of the curve in the rapidly evolving digital advertising landscape.
Overall, the introduction of instant reports in Bid Manager API for Display & Video 360 is a game-changer for advertisers. It gives them access to real-time reporting data, allowing for more timely analysis and optimizations. With this update, Google continues to demonstrate its commitment to providing advertisers with innovative and efficient advertising solutions.
