Reddit Ads Manager has recently undergone updates to make campaign creation and tracking easier for advertisers. The platform now offers six new automated features aimed at providing advertisers with access to creative best practices. These updates are particularly beneficial for small and medium-sized businesses (SMBs) with limited resources.
One of the new features is the Smart headlines tool. This tool generates various ad copy headlines tailored to Reddit’s unique audience. Advertisers simply need to input their website URL to utilize this tool. This feature saves time and effort for advertisers in creating effective ad copy.
Another useful tool is the Creative asset cropper. This tool allows advertisers to crop images to fit Reddit’s ad format specifications, making the upload process simpler. Advertisers no longer have to manually edit their images before uploading them to the platform.
The Lowest cost automated bidding strategy is a new tool designed to help advertisers maximize campaign results within their budgets. It automatically sets an ad cost amount, allowing advertisers to focus on their objectives without worrying about overspending. Initially available for Traffic and Simple Create objectives, it is now also available for Conversions and Installs objectives.
Daily budgets can now be automated to align with the total spend for the week. This reduces the need for manual adjustments to accommodate spending fluctuations, making budget management more efficient.
Reddit has also enhanced its campaign management features. Advertisers can now duplicate existing campaigns, ad groups, or ads and use them as templates for new ones. The bulk edit tool has a new user interface, allowing for faster edits and optimizations for campaigns. These updates streamline the campaign management process, saving advertisers time and effort.
Reporting improvements have also been made to Reddit’s Dashboard UI. Advertisers can now track their campaign performance in real-time with improved usability, new graphs displaying performance metrics, and additional report filtering options. These updates provide advertisers with clearer insights into their campaigns.
Jim Squires, Reddit’s EVP of Business Marketing and Growth, stated that the aim of these updates is to make it easy for advertisers to create the best and most relevant ad experiences for both advertisers and users. The Smart Headlines tool is an intuitive tool that all Reddit advertisers can leverage to effectively connect with their audience.
Overall, these updates to Reddit Ads Manager provide advertisers with a range of automated features that simplify the campaign creation and tracking process. With tools like Smart headlines, Creative asset cropper, Lowest cost automated bidding strategy, automated daily budgets, enhanced campaign management, and improved reporting on the Dashboard UI, advertisers can save time and resources while maximizing the effectiveness of their campaigns. These updates are particularly beneficial for SMBs with limited resources, allowing them to compete with larger advertisers on the platform.
