Former Google CEO Eric Schmidt recently spoke about the evolution of Google and the role of artificial intelligence (AI) in the future of the search engine giant. Schmidt emphasized that Google is not just about blue links, but rather about organizing the world’s information.
In an interview with CNBC, Schmidt discussed the changing landscape of Google and how AI will play a significant role in providing answers to users, rather than simply presenting a list of websites for people to click on. Schmidt’s insights hold weight considering his deep understanding of Google and its future trajectory.
Current Google CEO Sundar Pichai has also indicated that search as we know it will substantially change in the coming years. He recently mentioned that Google is evolving towards a Search Generative Experience, which suggests a shift towards AI-generated answers.
Schmidt believes that AI will not only enhance the user experience but also improve advertising. He mentioned that during his tenure at Google, he worked on using early versions of advertising AI to make advertising more effective. Schmidt is confident that AI will make advertising more powerful, dismissing the notion that it will become less effective as technology advances.
While the arrival of AI has been a topic of discussion for years, Schmidt believes that it is actually “underhyped” and that its impact is imminent. He stated that AI will happen in stages and predicted that it could be fully integrated within the next five years, rather than the previously estimated 20-year timeline.
As we wait for AI to revolutionize the way we interact with technology and information, it is clear that Google is adapting to this new era. The company’s focus on organizing information and harnessing the power of AI suggests a future where users receive personalized, accurate answers without having to navigate through multiple websites.
To gain further insights into Schmidt’s thoughts on the subject, you can watch the full interview on CNBC. As Google continues to evolve, it’s evident that AI will be a driving force behind its transformation. The possibilities that AI presents for both users and advertisers are vast, and it’s only a matter of time before we witness its full potential.
