Google is implementing a new Search spam policy to combat reputation abuse, also known as “parasite SEO.” This policy will go into effect on May 5, according to an announcement from Google. The company had previously hinted at this change in March when they announced various search enhancements, including a core update and spam updates.
So, what exactly is site reputation abuse? It refers to when third-party sites host low-quality content provided by third parties in order to take advantage of the ranking power of those websites. For example, a third party might publish payday loan reviews on a trusted educational website to boost their own ranking. This can be misleading to visitors who have different expectations for the content on a particular website.
Under the new policy, Google defines site reputation abuse as third-party content produced primarily for ranking purposes without close oversight from the website owner. If the content is intended to manipulate search rankings, it will be considered spam. However, not all third-party content will fall under this category. Google explained that many publications host advertising content intended for regular readers rather than to manipulate search rankings. This type of content, often referred to as “native advertising” or “advertorial,” would not confuse regular readers when they find it on the publisher’s site or through Google’s search results.
Starting May 5, Google will take both automated and manual actions against reputation abuse. This change has been long-awaited by many SEO professionals who have been complaining about the unfairness and harm caused by parasite SEO. With the recent increase in complaints about the quality of search results, it remains to be seen whether this new policy will effectively address the problem.
In conclusion, Google’s upcoming implementation of the reputation abuse policy is aimed at combating parasite SEO and improving the quality of search results. The policy will target third-party content produced solely for ranking purposes and without close oversight from website owners. While this change has been met with anticipation by SEO professionals, its effectiveness in addressing the issue remains to be seen.
