How to Enhance the Cumulative Layout Shift Score
Cumulative Layout Shift (CLS) is a metric that measures the unexpected shifts in a page’s content, specifically referring to the visual instability users experience when interacting with a web page. This can be frustrating for users and lead to a higher bounce rate, impacting the overall user experience. Moreover, Google has announced that CLS will be a ranking factor starting in 2021, making it crucial for website owners to improve their CLS score to maintain their search rankings and attract organic traffic.
To enhance your CLS score and provide a better user experience, here are some tips to follow:
1. Optimize Images and Videos:
Large images and videos can cause layout shifts on a web page. By optimizing these elements, such as compressing them and using the correct dimensions, you can reduce the chances of unexpected shifts in content. This optimization ensures that images and videos load quickly and smoothly, enhancing the overall user experience.
2. Reserve Space for Ads and Embedded Content:
If your website displays ads or embedded content, it is important to reserve space for them to prevent layout shifts. You can achieve this by using placeholders or setting fixed dimensions for these elements. By doing so, you ensure that ads or embedded content do not disrupt the overall layout of the page, providing a seamless browsing experience.
3. Load Fonts Properly:
Fonts play a significant role in the layout of a web page. To prevent layout shifts caused by font loading, specify font sizes and styles in your CSS. Additionally, using “font-display: swap;” ensures that text remains visible while fonts are loading. This way, users can read the content without any disruptions caused by font loading.
4. Avoid Dynamically Injected Content:
Dynamically injected content can cause unexpected layout shifts on your web page. If you need to add content dynamically, make sure to reserve space for it beforehand to prevent any disruptions. By planning ahead and reserving space, you ensure that the content smoothly integrates into the existing layout, providing a consistent browsing experience.
5. Test Your Website:
Regularly testing your website using tools like Google PageSpeed Insights or Lighthouse is essential to identify any issues that may be causing layout shifts. These tools provide insights into your CLS score and suggest ways to improve it. By conducting regular tests, you can address any potential issues promptly and maintain a high-quality user experience.
By prioritizing CLS and implementing these tips, you can optimize your website to reduce unexpected shifts in content and enhance the overall user experience. A smooth and seamless browsing experience is key to keeping users engaged and coming back to your website.
Ultimately, by improving your CLS score, you not only benefit your users but also maintain a strong online presence and attract more organic traffic. So, make the necessary adjustments to your website and ensure that users have a positive experience when interacting with your content.
