Google Search has introduced a new feature that allows businesses to add return policy markup at the organization level. Previously, businesses had to specify a separate return policy for each individual product they sold. Now, with this new update, businesses can have one return policy that applies to their entire organization.
This new feature aims to make it easier for businesses to manage their return policy markup in one place and reduce the size of their product structured data markup. Additionally, it helps businesses display their return policy in search snippets across multiple search appearances.
According to Google, it is especially important for businesses without a Merchant Center account to add a return policy to their organization structured data. However, for businesses with a Merchant Center account, it is recommended to define the return policy there instead.
For online or local businesses, Google suggests using one of the OnlineStore or LocalBusiness subtypes of Organization.
To test the return policies defined under organization structured data, businesses can use the Rich Results Test. This tool allows businesses to submit the URL of a page or a code snippet to confirm the validity of their markup.
Implementing this return policy markup at the organization level can save businesses time and effort while providing more data for Google to display in search results about their listings.
Overall, this new feature from Google Search provides businesses with a simplified way to manage return policies and ensures consistency across their products. By streamlining the process, businesses can focus on other aspects of their operations while still providing clear information about their return policies to customers.
