Google has recently made a request to its users who utilize AI-generated images in their Merchant Center feed. The tech giant clarified that these users must indicate that the image was created using generative AI. This information was posted by Google on its platform, stating that users should preserve any metadata tags that indicate the image’s creation using generative AI in the original image file.
Google specifically mentioned that users should not remove embedded metadata tags such as trainedAlgorithmicMedia from these AI-generated images. The company pointed to the IPTC photo metadata documentation for further guidance. These rules apply to various image attributes in both Merchant Center Classic and Merchant Center Next.
The reason for this clarification is that Google wants to ensure transparency and proper labeling of AI-generated images. By requiring a disclaimer in the meta image data, Google aims to maintain a clear distinction between AI-generated content and content created by humans.
It is worth noting that while these guidelines currently apply only to Merchant Center, it is possible that Google will extend them to other Google Search properties in the future. This move aligns with Google’s commitment to providing accurate and reliable information to its users.
The importance of this update lies in the increasing prevalence of AI-generated content. As artificial intelligence continues to advance, it becomes more challenging for users to differentiate between content created by humans and content generated by AI. By requiring a specific metadata tag, Google ensures that users can easily identify and understand the origin of the images they encounter.
Overall, this update reflects Google’s dedication to maintaining transparency and providing a high-quality user experience. By implementing these guidelines, Google aims to create a more trustworthy online environment, where users can rely on accurate information and make informed decisions. As AI technology evolves, it is crucial for platforms like Google to adapt their policies accordingly, and this recent update is a step in the right direction.
