Google is making updates to its Merchant Center that will enhance delivery times for customers. These updates, which will take effect on April 9, will leverage the minimum and maximum attributes for processing time within product data for both Shopping ads and free listings.
The timing of deliveries is crucial for consumers when making purchasing decisions. By offering more precise delivery times, brands can build trust and confidence with their customers. This increased reliability may lead to higher conversion rates and ultimately, more sales.
To take advantage of these updates, brands need to review their shipping attributes for accuracy and ensure they are updated by April 9. This will ensure that the estimated delivery times displayed for their products are correct, providing potential customers with an accurate representation of their delivery timelines.
The Merchant Center processing update was first spotted by Thomas Eccel, a Senior Performance Marketing Manager and speaker at SMX Next. Eccel believes that this update is beneficial for both customers and advertisers. It improves the shopping experience for customers by providing them with accurate information about order processing times before shipping. For advertisers and merchants, it helps set the right expectation of delivery time.
For brands looking to increase their product visibility across Google, a deep dive into Google Shopping ads and free listings is recommended. This guide provides valuable information on how to optimize product visibility and maximize the benefits of these updates.
In conclusion, Google’s Merchant Center updates focused on enhancing delivery times are a positive development for both brands and customers. By offering more precise delivery times, brands can build trust and confidence with their customers, leading to higher conversion rates. It is essential for brands to review their shipping attributes and update them by April 9 to ensure accurate representation of their delivery timelines. With these updates, brands can provide a better shopping experience and set the right expectations for their customers.
