Google recently announced new budget control features for its Local Service Ads, giving advertisers more control over their spending and preventing unexpected budget overruns. With these new features, advertisers can set a maximum monthly ad spend limit for certain accounts, providing them with greater flexibility and management options.
The key features of this update include immediate effect upon setting, automatic campaign stoppage when the limit is reached, monthly reset on the 1st of each month, and flexible management that can be updated anytime. This means that advertisers can easily toggle the account spend limit on or off, set a specific monthly limit, view their previous month’s spend, and monitor their current month’s spend and remaining budget through the Local Service Ads interface.
However, there is a possibility of exceeding the set limit due to reporting lag, especially when setting a limit for the first time or lowering an existing limit. In such cases, advertisers will be responsible for paying any excess charges if the limit is exceeded. Additionally, if the limit is exceeded, all ads will stop running until the next month.
The introduction of these budget control features addresses a common concern among small businesses and local service providers who need tighter control over their advertising budgets. With the ability to set a maximum monthly ad spend limit and monitor their spending, advertisers can now have more confidence in managing their advertising campaigns effectively.
It is recommended that advertisers regularly monitor their spending and adjust limits as needed to maintain continuous ad visibility. This is especially important when implementing the feature for the first time or making significant budget changes. By staying proactive and keeping a close eye on their spending, advertisers can ensure that their ads are running smoothly and efficiently.
Overall, Google’s introduction of improved budget control features for Local Service Ads is a welcome update for advertisers. It provides them with the tools they need to better manage their spending and prevent unexpected budget overruns. With the flexibility and control offered by these features, advertisers can now focus on optimizing their campaigns and reaching their target audience effectively.
