Google has introduced a new tool called EC Assist, a Chrome extension designed to simplify the process of setting up Enhanced Conversions for advertisers. Enhanced Conversions are essential for improving Google Ads performance, but they can be challenging to set up correctly.
So, how does EC Assist work? Advertisers simply need to install the Chrome extension and run a test conversion on their website. EC Assist will then identify potential issues and provide suggested next steps. This tool aims to make advanced advertising features more accessible to a broader range of users, reflecting Google’s commitment to enhancing usability.
Head of PPC, Scott Carruthers, first announced this update on his LinkedIn page, bringing attention to the new tool. To gauge the difficulty advertisers face when setting up Enhanced Conversions, a poll was conducted on X. Interestingly, not everyone finds it cumbersome. The complexity often depends on the architecture of a website, according to several sources. Boris Beceric and Rob P commented on X, highlighting this aspect.
Enhanced Conversions are crucial because they allow advertisers to send hashed first-party conversion data to Google. This data powers tools like Smart Bidding, leading to better ad performance. By simplifying the setup process, EC Assist enables advertisers to leverage this powerful feature more effectively.
The EC Assist Chrome extension is available for download now. Advertisers who want to optimize their Google Ads performance through Enhanced Conversions can take advantage of this tool to troubleshoot their setup and ensure everything is working correctly.
In conclusion, Google’s introduction of EC Assist is a significant step towards making advanced advertising features more accessible to advertisers. With this new Chrome extension, setting up Enhanced Conversions becomes easier and more efficient. Advertisers can now troubleshoot their setup and receive guidance on potential issues, leading to improved ad performance on Google Ads.
