Instagram Promotion for WooCommerce Products

The Power of Social Proof: Using Instagram Feeds to Boost Your WooCommerce Conversions

If you’re wondering why so many eCommerce stores are using Instagram feeds on their websites, it’s all down to the power of social proof. Social proof is a phenomenon where people are influenced by the actions or purchases of others. One of the most effective types of social proof is user-generated content, where existing customers recommend your product or service by posting images on social media.

Visual testimonials and word-of-mouth recommendations are powerful tools that can convince potential customers of your products or services. By taking advantage of free user-generated content and displaying it on your website, you can increase your WooCommerce conversions.

So how can you promote your WooCommerce products using your customers’ Instagram posts? Here’s a step-by-step guide:

1. Start with a Solid Instagram Account

To launch an Instagram campaign, you need to start with a solid Instagram account. Upload images of your products, add Instagram stories, and generate a following. Use a Business account to get access to Instagram stats and insights.

2. Launch an Instagram Campaign

Launch an Instagram campaign using a dedicated hashtag (hashtag campaigns) to generate buzz and interest in your product or service. Alternatively, you can ask customers to tag your account.

3. Display Instagram Feeds on Your WooCommerce Website

To display your Instagram feeds on your WooCommerce website, you need to use an Instagram feed plugin. Although there are plenty of Instagram feed plugins available, Spotlight PRO is one of the easiest to use. It comes with a live interactive preview right in your WordPress dashboard and can integrate seamlessly with Elementor.

Once you install and activate Spotlight PRO, connect your Instagram account. Click on “Connect your Business account,” and in just a few seconds, your Instagram feed will appear in the Spotlight interface.

To import tagged feeds, go to the Connect tab and select your account under the section “Show posts where these accounts are tagged.” To import hashtag feeds, type in your hashtag under the section “Show posts with these hashtags.” Finally, deselect your account under the section “Show posts from these accounts.” Your feed will be instantly populated with your customers’ posts.

4. Design Your Feed

Go to the Design tab and choose your desired layout. Next, go through the many design options that Spotlight provides and adjust your settings accordingly. You can choose your feed background-color, select the number of posts to be displayed, increase or decrease columns, adjust the spacing between posts, add hover-over effects, opt for a header, or leave it out completely, show Instagram stories, add a popup box, and many more.

Remember to adjust your feed for mobile and tablet devices by selecting the icons at the top right-hand corner. Although Spotlight is fully responsive right out of the box, it gives you even more control over the look of your feed on each device.

5. Filter Your Feed

To filter your feed and remove unwanted posts, go to the Filter tab. Here you can filter out posts by hashtag or by caption. Alternatively, you can also filter your feed by going to the Moderate tab. Here you can manually select the posts you want to show or leave out.

6. Promote Your WooCommerce Products

The last step is to link your Instagram feed posts to your WooCommerce products. To do so, go to the Promote tab. Simply select a post and choose “Product” from the drop-down menu. As soon as you start typing in a product name, Spotlight will retrieve your WooCommerce products automatically.

Select the product and then choose between linking to the product directly or have the post open up in a popup box. A popup box is a great way to feature your clients. With hashtag posts, the hashtag and caption will be displayed, while with tagged posts, their username will also be shown!

To add to this, you can also add your desired “link text” (for example, “Buy this watch”) which takes you to your specified product. The link text will show up in the bottom right corner of the popup box.

7. Embed Your WooCommerce Instagram Feed

Now, it’s time to embed your feed on your website. You can do so by copying and pasting in the generated shortcode anywhere on your WordPress site. You can also use the Gutenberg block, as well as the WordPress or Elementor widgets.

Shortcode: If you’re using a page builder like Elementor, use Advanced Custom Fields to display filtered feeds under each specific WooCommerce product. Once you’ve got ACF installed, create a custom field group that requests a shortcode. Set the Field Type to “Text” and adjust the rules to have it displayed on every product page. Give it a name and head on over to your product page. Your custom field should now show up beneath your product description. Next, paste in your Spotlight shortcode. Back in Elementor, add a shortcode block using dynamic content to your product page template.

Gutenberg Block: If you’re displaying your feed in a post, opt for the Gutenberg block. In the WordPress editor, search for “Spotlight Instagram Feed.” Next, simply choose your desired feed from the dropdown menu.

WordPress Widget: If you want to display your feed in your footer or sidebar, then the WordPress widget will probably be your best option. Most themes use widgets to allow users to easily edit areas of their website in a matter of seconds.

Elementor Widget: The fourth method is using the Elementor widget. As the name suggests, this only works for Elementor users. In the editor, search for “Spotlight Instagram Feed” and drag the widget into the desired area.

Maximize Your WooCommerce Conversions

By using Instagram feeds throughout your WooCommerce store, you will enhance the buyer journey for your customers and increase conversions. An Instagram feed plugin like Spotlight PRO has the power to create a direct link with consumers, make use of free content that performs, and drive sales for your business. With this guide, you’ll certainly be able to start promoting your WooCommerce products on Instagram in no time!

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