Google Ads Updates Policy for Gambling and Games: What You Need to Know
In a recent announcement, Google Ads revealed updates to its policy regarding gambling and games, specifically in the U.S. This new policy will have implications for advertisers looking to promote sports betting ads in North Carolina. Let’s dive into the details and what it means for marketers.
Starting February 8, Google Ads will begin accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina. This is great news for advertisers in the gambling industry who have been eagerly waiting for this opportunity. However, it’s important to note that certification is required to be eligible to promote these ads.
Why is certification important? Well, without it, advertisers will not be able to promote their sports betting campaigns. So, if you’re an advertiser looking to run sports betting ads in North Carolina, it’s crucial to apply for certification. The application process has already begun, so don’t delay if you want to take advantage of this new opportunity.
To obtain certification, you need to follow Google’s policy and country-specific requirements. The process varies depending on whether you are a privately-licensed operator, a state-run entity, or a social casino game operator. For privately-licensed operators based in countries where Google permits online gambling content, you can fill out the online gambling application form in the Google Ads Help Center. Make sure to provide all the requested information to prevent any delays.
For state-run entities operating in countries where only state-run entities are allowed, there is a separate form to complete. In the “Summary of the issue” section, indicate that you are requesting certification as a state-run gambling entity and provide your website URL. If you haven’t set up a campaign or ad group yet, simply enter N/A in the “Campaign name and Ad group name” section.
Social casino game operators also have their own form to submit. Include your website URL or app, Google Ads customer ID, and the country group you are targeting. It’s important to note that you must submit a separate application form for each country you want to target.
Overall, these policy updates from Google Ads provide new opportunities for advertisers in the gambling industry. By obtaining certification, they can now promote their sports betting ads in North Carolina. It’s a significant development that will surely have a positive impact on the industry.
If you want to learn more about the updated policy and the application process, make sure to read Google’s announcement in full. Stay informed and take advantage of this opportunity to enhance your advertising strategies in the gambling and games sector.
In conclusion, Google Ads’ policy updates for gambling and games present exciting opportunities for advertisers in North Carolina. By obtaining certification, they can now promote their sports betting ads and reach their target audience effectively. The application process is already underway, so don’t miss out on this chance to elevate your advertising game.
