Facebook has announced the launch of an upgraded full-screen video player that aims to enhance user experience and increase engagement with content. The new video player, which resembles TikTok, will initially be available on iOS and Android devices in the United States and Canada, with a global release planned for the near future.
One of the main changes is that videos will now open in fullscreen and be oriented vertically by default. This design choice is intended to capture users’ attention and provide a consistent viewing experience across all video lengths, including Reels, longer videos, and Live content. However, there will also be an option to switch to landscape view for horizontal videos.
The updated video player comes with several enhancements. Firstly, it will offer improved recommendations for videos tailored to users’ interests. For example, users may receive suggestions for Reels with quick makeup tips or longer tutorial videos on DIY home improvements, curated from experienced homeowners. This personalized approach aims to keep users engaged with content that aligns with their preferences.
Additionally, the new video player will introduce new controls that offer more flexibility in how videos are watched. These controls will be rolled out gradually over the coming weeks. One notable feature is the ability to easily skip to a specific part of the video using a slider at the bottom of the player. This allows users to quickly access the content they are most interested in, saving them time and improving their overall viewing experience.
Facebook’s statement regarding the updated video player emphasizes the platform’s commitment to providing relevant video recommendations and catering to the growing demand for Reels. The company believes that these updates will offer more opportunities for creators to reach broader audiences and connect with users who may not have been previously accessible.
Overall, Facebook’s introduction of an upgraded full-screen video player with significant enhancements demonstrates the platform’s dedication to improving user experience and engagement. By providing a consistent design for all video lengths and incorporating personalized recommendations and new controls, Facebook aims to keep users captivated and connected to the content that matters most to them. As the global release of the updated video player approaches, users can look forward to an enhanced video viewing experience on Facebook.
