Tips to Create High Converting Forms with WordPress
If you’re not using various types of web forms on your WordPress site, then you are missing out on many advantages: engagement, security, and higher conversion rates. Whether you are the owner of an e-commerce site, a blog or a business site, online forms are extremely important. They provide a two-way communication between you and your visitors, allowing you to collect valuable information from them and offer them a better user experience.
In this article, we will discuss some tips that will help you create high converting forms with WordPress. We will cover everything from form design to form placement and optimization.
1. Choose the Right Form Plugin
The first step in creating high converting forms is to choose the right form plugin. There are many form plugins available for WordPress, but not all of them are created equal. Some are more user-friendly than others, while others offer more advanced features.
One of the most popular form plugins for WordPress is Gravity Forms. It is a premium plugin that offers a wide range of features, including conditional logic, multi-page forms, and payment integration. Another popular option is Contact Form 7, which is a free plugin that is easy to use and highly customizable.
2. Keep Your Forms Simple
When it comes to form design, simplicity is key. You want to make sure that your forms are easy to understand and fill out. Avoid using too many fields or asking for too much information. The more fields you have, the more likely visitors are to abandon the form.
Stick to the essentials: name, email address, and message. If you need additional information, consider using conditional logic to show or hide fields based on the user’s responses.
3. Use Clear and Compelling Headlines
Your form headlines should be clear and compelling. They should tell visitors what they can expect from filling out the form and what benefits they will receive. Use action-oriented language and make sure your headlines are easy to read.
For example, instead of using a generic headline like “Contact Us,” try something more specific like “Get in Touch for a Free Consultation.”
4. Optimize Your Form Placement
The placement of your forms can have a big impact on their conversion rates. You want to make sure that your forms are visible and easy to find. Consider placing them in prominent locations on your site, such as the header, sidebar, or footer.
You can also use pop-ups or slide-ins to draw attention to your forms. Just be careful not to overdo it – too many pop-ups can be annoying and drive visitors away.
5. Use Visuals to Enhance Your Forms
Visuals can be a great way to enhance your forms and make them more engaging. Consider using images or icons to help visitors understand what they need to do. You can also use color to draw attention to important fields or buttons.
Just be careful not to overdo it – too many visuals can make your forms look cluttered and confusing.
6. Test and Optimize Your Forms
Once you’ve created your forms, it’s important to test and optimize them for maximum conversion rates. Use A/B testing to compare different versions of your forms and see which ones perform better.
You can also use analytics tools like Google Analytics to track form submissions and identify areas for improvement. Look for patterns in user behavior and adjust your forms accordingly.
7. Use Security Measures to Protect User Data
Finally, it’s important to use security measures to protect user data. Make sure that your forms are secure and that any sensitive information is encrypted. You can also use tools like reCAPTCHA to prevent spam submissions.
Conclusion
Creating high converting forms with WordPress is essential for any website owner who wants to engage visitors, collect valuable information, and increase conversion rates. By following these tips, you can create forms that are simple, clear, and effective. Remember to choose the right form plugin, keep your forms simple, use clear and compelling headlines, optimize your form placement, use visuals to enhance your forms, test and optimize your forms, and use security measures to protect user data. With these tips in mind, you can create forms that will help you achieve your business goals and provide a better user experience for your visitors.
