Google has recently updated its official Web Stories WordPress plugin, which allows website owners to embed their content into Google search results. This is an important consideration for managing how your company website is presented online. The Web Stories plugin provides robust content creation tools that are accessible for WordPress website owners. With this plugin, you can generate Web Stories and embed them in your site or via other sites to get more web traffic flowing your way. The WordPress plugin update also integrates Web Stories into theme customizations, making it easier for developers to use WordPress’s built-in integrations to boost their SEO and generate more traffic to their company website.
Google Web Stories are an interactive way to communicate with your audience using visual storytelling techniques. They allow content creators to compose narratives through animations and short videos to foster a fast-loading and engaging on-screen experience. Web Stories offer users the opportunity to create content using multiple templates and layouts, providing standardized UI controls for editorial freedom and branding. Creators can use Web Stories to track user analytics and site data to improve traffic, viral sharing, and monetization. Web Stories use animation, graphics, and bite-sized content that makes it easy for readers to understand and retain information. They have lightning-fast loading speeds and provide valuable content to your audience instantly.
Web Stories are discoverable across the web, making them ideal for SEO purposes since they can be used more widely to generate site traffic. They can be used on your website, in search results, in your online publications, and across multiple devices. The goal is to bring in additional traffic from Google Discover other than your dedicated customers and followers. All your Web Stories must have a CTA at the end to encourage readers to visit your site.
To get started with Google Web Stories for WordPress, you should always be strategic about plugins on your site. Instead of using third-party integration tools, use the official Google Web Story plugin from WordPress.org to create stories directly from your blog. Once you have installed and activated the plugin, it is now time to create your first story. The Web Story interface opens with a blank template. The asset manager on the left side allows users to upload images, videos, and other graphic content. Users get three options to choose from when embedding content on their story: Latest Stories, Selected Stories, and Single Story. Site owners can also select how to display their stories – in a carousel, grid, or list form.
When using Google Web Stories, it is important to keep a few things in mind. Don’t abuse the ‘add’ feature, keep it interesting, use the drag-and-drop interface, and be careful with your linking. Google Web Stories are an interesting new addition to your content marketing arsenal that can strengthen your digital marketing strategy and make your brand more attractive to your audience. It is an evergreen content form that is accessible for everyone.
