Google Ads has recently completed the auto-migration of location extensions to assets for most active accounts. This change opens up new possibilities for advertisers to utilize location information in their ads, potentially improving ad performance and reach.
The migration process affected accounts with activity between July 1, 2023, and January 1, 2024. Inactive accounts during this period were not migrated. Advertisers can check the migration status of their accounts by using the “location_asset_auto_migration_done” and “location_asset_auto_migration_done_date_time” fields in the customer resource.
Migrated accounts will display an alert in the Google Ads UI and show assets under the account. However, if an advertiser’s account was not migrated but they still want to use location assets, they will need to create them manually via the UI or API.
This migration by Google reflects their ongoing efforts to streamline and enhance ad capabilities. By offering advertisers more flexibility in how they display location information, Google is providing them with additional opportunities to tailor their ads to specific audiences.
Advertisers are encouraged to check the migration status of their accounts and take action if necessary. Leveraging the full potential of location-based advertising on Google Ads can greatly benefit advertisers and help them reach their target audience more effectively.
In conclusion, the completion of the auto-migration of location extensions to assets by Google Ads is a significant development for advertisers. It allows them to utilize location information in their ads in new ways, potentially improving ad performance and reach. Advertisers should take the time to check their migration status and make use of location-based advertising to maximize their advertising potential on Google Ads.
