Driving traffic to your WordPress website can be a challenge, especially for beginners. With so many options available, it can be overwhelming to know where to start and what methods are best for newbies. The good news is that you don’t have to spend a fortune to drive traffic to your site. In fact, you can start by leveraging the power of social networking sites to share your WordPress posts and generate free traffic.
Social media marketing has evolved from being a fad to becoming one of the most effective ways to drive traffic to your website. Just take a look at the numbers: Facebook alone has 2.89 billion monthly active users as of the second quarter of 2021, making it the most popular social media network. Twitter has over 330 million monthly active users as of the first quarter of 2019. These statistics clearly show that social networking sites offer a massive amount of exposure, and if you play your cards right, you can tap into that exposure and drive a significant amount of traffic to your site.
So, how do you go about sharing your WordPress posts on social media sites automatically? The first step is to understand why it’s important to do so in the first place. By sharing your posts manually, you’re wasting valuable time and energy. Additionally, you may forget to share certain posts, especially if you have other tasks to handle. Automating the process not only saves you time but also ensures that all your posts are shared consistently.
Sharing your WordPress posts on social media sites is crucial because it allows you to meet your target audience where they hang out. When you’re just starting out, nobody knows about you or your website. By sharing your posts on social media, you’re putting your brand and content in front of people who are actively looking for what you have to offer. This exposure can lead to more traffic to your site.
There are several benefits to sharing your content on social networking sites. Firstly, it can drive more traffic to your website. Social media platforms are some of the most visited platforms worldwide, so by sharing your posts, you have the potential to attract a large number of visitors. Additionally, if one of your posts were to go viral, it could catapult your brand to new heights and make you an online sensation overnight.
Sharing your content on social media sites also helps to increase brand awareness and exposure. As more people come across your content, they become familiar with your brand, which is essential for building a successful business. Furthermore, sharing your posts can help you build a community around your brand. While not everyone will convert into customers right away, some people will like your page or follow you, allowing you to build a loyal community.
Another benefit of sharing your content on social networking sites is that it can increase leads and eventually lead to sales. Many visitors who land on your site may not take immediate action, but by sharing your content on social media, you have the opportunity to convert them into qualified leads. There are various strategies you can use to convert visitors into paying customers, and social media sites are a great platform to reach these potential customers.
Lastly, sharing your content on social media sites can improve your search engine rankings. By creating links to your site from social media platforms, you’re boosting your site’s visibility and increasing its chances of being discovered by search engines. Additionally, search engines take social signals into consideration when ranking websites. The more social signals (likes, comments, shares, etc.) your posts receive, the higher your search rankings will be.
Now that you understand the benefits of sharing your WordPress posts on social media sites, let’s explore how you can automate this process using WordPress plugins. Two popular options are Jetpack and NextScripts: Social Networks Auto-Poster.
Jetpack is a comprehensive plugin that offers various features to enhance your website. One of its features, Jetpack Publicize, allows you to automatically share your posts to three social media sites. To use Jetpack, simply install the plugin from the official WordPress repository, connect your social media accounts, and enable the auto-sharing feature. Jetpack is a great option if you only need to share to a few social networks.
If you require more extensive auto-sharing capabilities, NextScripts: Social Networks Auto-Poster is an excellent choice. This plugin allows you to automatically share your WordPress posts to over 30 social media sites. Installing and configuring the plugin is straightforward, and it provides detailed instructions for connecting each social network.
In conclusion, sharing your WordPress posts on social media sites is a powerful way to drive traffic to your website and increase brand exposure. By automating the process using plugins like Jetpack and NextScripts: Social Networks Auto-Poster, you can save time and ensure that your posts are consistently shared across multiple platforms. Take advantage of the benefits that social media marketing offers and watch your website traffic grow.
