Bing Deep Search, the highly anticipated generative AI feature from Microsoft, is now available for all users. This feature is designed to assist searchers with complex questions that don’t have simple answers. Deep Search uses Bing’s index and leverages GPT-4 to provide tailored and deeper search results.
Originally announced in December 2023, Bing Deep Search briefly went live in early February before being taken down for further testing. Now, it is officially launched and accessible to all users. Michael Schechter from Microsoft confirmed the availability of Deep Search for “all users,” emphasizing the difference compared to its previous limited release.
So, how does Bing Deep Search work? It is built on top of Bing’s web index and ranking system. Using GPT-4, Deep Search analyzes the query to determine all possible intents and variations behind it. It then computes descriptions for each intent, creating an “ideal set of results” that wouldn’t typically appear in regular search results. The ranking of Deep Search results is based on factors such as topic relevance, appropriate level of detail, source credibility, freshness, and popularity.
One drawback to consider is the speed of Deep Search. Microsoft acknowledges that it may take up to 30 seconds to load, which may test the patience of users accustomed to quick search results. However, it is reported to be faster and less buggy than the earlier version observed in February.
The introduction of Bing Deep Search highlights the continued use of AI in search engines. The enhanced search results provided by Deep Search are expected to drive more clicks compared to other AI-powered search features like Bing Chat or Google Bard. However, only time will tell if users find the results fast enough to be useful.
If you’re curious about Bing Deep Search, give it a try and see if it meets your expectations. Keep in mind that it may take a bit longer to load than regular search results. As with any new feature, user feedback will play a crucial role in its future development and improvement.
In conclusion, Bing Deep Search is now available to all users, offering a more tailored and in-depth search experience. With the integration of GPT-4, Bing aims to provide enhanced search results that delve deeper into complex queries. While the loading speed may be slower than expected, Bing Deep Search has the potential to be a valuable tool for users seeking answers to challenging questions.
