Adding Breadcrumbs to WordPress: A Guide

Are you looking for a way to improve your website’s navigation and boost your SEO? Consider adding breadcrumbs to your WordPress site. Breadcrumbs are a series of navigational links that show users exactly where they have navigated on a website. They are especially useful for eCommerce sites with hundreds or thousands of products.

Adding breadcrumbs to WordPress is easy and can be done in just a few minutes. If you’re interested in learning more about breadcrumbs and how to add them to your site, keep reading.

What Are WordPress Breadcrumbs?

Breadcrumbs are similar to standard navigational menus, but they are formed as you move throughout a site. The breadcrumb links form a link structure with a hierarchy that shows the first page you visited, followed by the next, and the next, and the next page. You may have seen breadcrumbs on eCommerce sites like Amazon, where users can easily backtrack through categories and product types.

Why Are Breadcrumbs Important?

Breadcrumbs help users navigate your website and can boost your SEO. When a website has lots of content, a navigational menu may not be enough to guide users and make them feel comfortable with where they are on your site. Breadcrumbs allow users to see which pages they have already looked at and click on the page that makes the most sense to return to.

Breadcrumbs also strengthen your internal linking structure, making it easier for search engines to crawl around your site and recognize it as one with a great user experience.

How to Add Breadcrumbs to WordPress via a Theme

If you’re creating a new website with lots of content, it’s best to seek out a WordPress theme with breadcrumbs built right in. Many popular themes like Total, Knowledge Base, SmartMag, Flatsome, and Shopkeeper already have breadcrumbs as a primary feature.

Enabling Breadcrumbs on WordPress With a Plugin

If you want to add breadcrumbs to an existing site without switching themes, you can use the Yoast SEO plugin. Yoast SEO is a tool that helps improve your search engine rankings and offers the functionality to get breadcrumbs on your site.

To add breadcrumbs using Yoast SEO, follow these steps:

Step 1: Add the Yoast SEO Plugin to Your Website

If you don’t already have Yoast installed and activated, download and install it from the plugin page or your WordPress dashboard.

Step 2: Activate Advanced Settings

Click on the Dashboard tab, select the Features tab, and scroll down to find the Advanced Settings Pages header. Click on the button to enable it. Then go to the Advanced tab and enable the Breadcrumbs option. You can customize the separator and other settings if you want.

Step 3: Insert Breadcrumbs Code in Your Site Files

Copy the code provided by Yoast and place it wherever you want the breadcrumbs to show up on your site. You can also use a shortcode for individual posts and pages.

That’s It!

By adding breadcrumbs to your WordPress site, you can improve your website’s navigation and boost your SEO. If you have any questions, check out Yoast’s article or leave a comment below.

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