How to Add a Call to Action to WordPress
A call to action (CTA) is nothing but fancy marketing jargon for a button that motivates the user to take a desirable action, leading them down your set conversion funnel. Consider this: you must have at least once, in your life, signed up for some or other subscription service (Spotify, Amazon Prime, etc.) or downloaded an app (Uber, Airbnb, etc.). What made you do it? A well-placed CTA button that caught your attention and made you want to explore further.
CTAs are an essential part of any website, and WordPress is no exception. In fact, WordPress makes it easy to add CTAs to your website, even if you have no coding experience. In this article, we will guide you through the process of adding a CTA to your WordPress website.
What is a Call to Action?
A call to action is a button or link that encourages the user to take a specific action. This action could be anything from signing up for a newsletter to making a purchase. The purpose of a CTA is to guide the user towards a specific goal and increase conversions.
CTAs can be placed anywhere on your website, but they are most effective when placed in prominent locations such as the header, footer, or sidebar. They should also be visually appealing and stand out from the rest of the content on the page.
Why are CTAs Important?
CTAs are important because they help guide the user towards a specific goal. Without a CTA, users may not know what action to take next. CTAs also help increase conversions by making it easy for users to take the desired action.
For example, if you have an e-commerce website, you may want to add a CTA that encourages users to make a purchase. This could be a button that says “Buy Now” or “Add to Cart.” By adding this CTA, you are guiding the user towards making a purchase and increasing the chances of a conversion.
How to Add a Call to Action to WordPress
Now that we understand what CTAs are and why they are important, let’s dive into how to add a CTA to your WordPress website.
Step 1: Choose a CTA Plugin
The first step is to choose a CTA plugin. There are many CTA plugins available for WordPress, but some of the most popular ones include:
– Thrive Leads
– OptinMonster
– Convert Pro
– WPForms
Each of these plugins has its own set of features and pricing, so it’s important to choose one that fits your needs and budget.
Step 2: Install and Activate the Plugin
Once you have chosen a CTA plugin, the next step is to install and activate it on your WordPress website. To do this, go to the “Plugins” section of your WordPress dashboard and click on “Add New.” Then, search for the plugin you have chosen and click on “Install Now.”
After the plugin is installed, click on “Activate” to activate it on your website.
Step 3: Create a New CTA
Now that the plugin is installed and activated, it’s time to create a new CTA. The process for creating a new CTA will vary depending on the plugin you have chosen, but most plugins will have a “Create New CTA” button or link.
Once you click on this button, you will be taken to a page where you can customize your CTA. You can choose the text, color, size, and placement of your CTA.
Step 4: Add the CTA to Your Website
After you have customized your CTA, the next step is to add it to your website. Again, the process for adding a CTA will vary depending on the plugin you have chosen, but most plugins will have a shortcode or widget that you can use to add the CTA to your website.
To add the CTA using a shortcode, simply copy the shortcode provided by the plugin and paste it into the page or post where you want the CTA to appear.
To add the CTA using a widget, go to the “Appearance” section of your WordPress dashboard and click on “Widgets.” Then, drag the CTA widget provided by the plugin into the sidebar or footer where you want the CTA to appear.
Step 5: Test and Monitor Your CTA
Once you have added your CTA to your website, it’s important to test and monitor its effectiveness. You can do this by tracking the number of clicks and conversions generated by your CTA.
Most CTA plugins will have built-in analytics that allow you to track the performance of your CTA. You can also use Google Analytics to track the performance of your CTA.
Conclusion
Adding a call to action to your WordPress website is an essential part of any marketing strategy. CTAs help guide users towards a specific goal and increase conversions. With the right CTA plugin, adding a CTA to your WordPress website is easy and can be done without any coding experience.
Remember to choose a CTA plugin that fits your needs and budget, customize your CTA to make it visually appealing, and test and monitor its effectiveness. By following these steps, you can create effective CTAs that will help you achieve your marketing goals.
