Building a successful SEO agency is no easy task, but for Jon and Zach Ball, founders of Page One Power, it became a reality. In this comprehensive guide, they share their insights and strategies for creating a $10 million agency.
To start, let’s break down the numbers. A $10 million agency generates an average of $833,000 in monthly revenue. Page One Power focuses on link building and content, with an average client paying $7,500 per month. With these figures in mind, the agency needs 111 clients to reach the desired monthly revenue. However, due to the nature of the SEO industry, they lose about 5% of their business each month as clients change their goals or move on to something else. This means they need to sell seven new deals each month to maintain their current business. With a 40% success rate in closing qualified leads, they aim to generate 20 quality leads each month.
Having measurable goals for lead generation is crucial for managing their business. With 13 years of experience in the industry, Page One Power has learned valuable lessons since 2010. They have built a long client list and are almost always at maximum capacity. Their focus from the beginning was to attract the clientele they desired through marketing, great service, and a great product. By achieving this goal, they were able to create demand and control the volume with pricing.
Positioning is key in the SEO industry. The more precisely you can position your offering, the higher your chances of finding and closing prospective customers. Page One Power has focused solely on link building for 13 years, allowing them to become industry leaders without distractions. They have honed their expertise and built an impressive system. By narrowing their focus, they have been able to provide higher quality products and attract better clients.
Marketing plays a crucial role in generating leads. Establishing a clear message and delivering it through various channels is the first step. The more precise your product and message, the more effective you’ll be at finding prospects who resonate with your offering. Page One Power’s tagline, “The Link Builders You’ve Been Looking For,” clearly communicates their expertise and understanding of the challenges SEOs face in finding reliable, quality link-building solutions.
To maintain and grow their business, Page One Power needs to generate a consistent flow of qualified leads. They emphasize the importance of marketing and recommend trying various strategies. When they started in 2010, they allocated almost half of their revenue for marketing. While it may not have seemed financially sensible at the time, it proved to be a catalyst for rapid growth. Now, they can be more selective with the leads they pursue.
People are at the heart of any service business. Hiring and training the right people is essential for producing high-quality SEO work. Page One Power uses a talent agency and online platforms like Indeed to find qualified candidates. They prioritize fair pay, reasonable working hours, respectful management, and good benefits to attract and retain top talent. Trust, compassion, cooperation, and generosity are key principles in maintaining a positive work environment.
Delegation is crucial for growth. The founders of Page One Power understand that they can’t do everything themselves if they want to grow their agency to $10 million. They delegate responsibilities and trust their staff to complete tasks in their own way. Micromanagement is counterproductive and can lead to staff turnover. By focusing on working on the business rather than in the business, they can refine their website, create training materials, provide support to staff, and set the direction of each department.
In conclusion, building a successful $10 million SEO agency requires strategic planning, clear positioning, effective marketing, hiring and retaining top talent, and delegating responsibilities. By following these core principles, agencies can thrive in the robust and lucrative SEO industry.
