Google has recently made updates to its structured data carousels (beta) help documentation, providing clarification on where markup should be placed within summary pages that link out to other detail pages. This new feature is currently only available in European Economic Area (EEA) countries.
According to Google, the markup must be added to the summary page, and there is no need to add markup to the detail pages in order to be eligible for this feature. Website owners are advised to choose a single summary page that contains information about every entity in the list. For example, a category page that lists the “Top hotels in Paris” can have links to specific detail pages for each hotel. Different types of entities can also be mixed and matched if necessary, such as hotels and restaurants.
To be eligible for the beta feature, the required properties should be added to the summary page. The specific location for inserting structured data on the page depends on the format being used. It is important to note that this feature is still in beta and may undergo changes in requirements or guidelines as Google continues to develop it.
The availability of this feature is currently limited to EEA countries and is applicable to travel, local, and shopping queries. For shopping queries, the feature is being tested first in Germany, France, Czechia, and the UK. If your business operates in the EEA or serves users in the region, you can express your interest in these new experiences by filling out the applicable form provided by Google.
For businesses based in European regions, it is essential to be aware of these changes and consider implementing the new beta carousel features where appropriate. This can potentially lead to more clicks from Google Search to your site, increasing visibility and traffic.
In conclusion, Google’s beta version of structured data carousels for summary pages provides website owners with an opportunity to enhance their search results appearance and drive more traffic to their sites. By following the guidelines provided by Google and expressing interest in the program, businesses in European regions can benefit from this new feature. Stay updated on any changes or requirements by regularly checking Google’s documentation.
