In the highly competitive world of eCommerce, brands are constantly striving to provide the best possible user experience (UX) to their visitors in order to stay ahead of the competition. With modern consumers having heightened expectations, it is essential to optimize your eCommerce site to ensure that visitors do not abandon your site due to poor design. In this article, we will discuss some optimization tips that can help you improve your eCommerce site’s conversion rate.
Before we dive into the tips, let’s first discuss what a good conversion rate for eCommerce sites is. A conversion in eCommerce terms is when a visitor carts an item, saves an item for purchase later, or actually purchases an item. Your conversion rate is the number of people who take such an action, expressed as a percentage of the total number of people who view your page.
According to Monetate’s estimates, the average eCommerce conversion rate globally is around 2.77%. However, the rate varies by location, device, and conversion action. To find your store’s conversion rate, you can use Google Analytics. If the rate is below the global benchmarks, you can implement Google’s improvement suggestions along with the tips we explain below.
1. Optimize Your Product Pages
Your site’s navigation should be easy to understand and intuitive. Use breadcrumbs based on product hierarchy and visitor history so people can find products easily. Include SEO-friendly titles that are enticing, contextual, and keyword-rich so that they can attract relevant traffic organically. Ensure you are using high-quality product images and follow the latest design trends to create the best product pages in the business. You can use cutting-edge technology like AR and VR to build virtual trial rooms.
2. Get Your Pricing Right
The wrong pricing can be a dealbreaker even if your product pages are top-notch. Keep your prices comparable and product quality high. If you sell branded items, your prices should be at or below average prices in order to lure customers. Use clearly-worded, compelling, prominent CTAs to prompt user action. Eliminate analysis-paralysis by reducing baffling pricing options. Leverage charm pricing (adding “9” at the end of prices to make them seem like a bargain). Offer free trials/demos, free shipping for loyal customers, and concessional shipping for a one-time fee. Use secure payment logos to build trust.
3. Harness the Power of Personalization
Personalization of content and offers can boost profits by 15%, according to Gartner. Segment your visitors according to location, age, gender, past interactions, etc. Show related products to upsell and cross-sell effectively. Align site navigation to visitors’ interests. Personalize your marketing emails and use catchy subject lines that include urgency-inducing phrases like “limited stock,” etc.
4. Mobile-Optimize Your Site
Mobile-optimized stores have higher conversion rates than websites that aren’t mobile-ready. Speed up your site by minifying code and compressing your images. Include videos to showcase products and customer testimonials. Build your website on responsive designs and have “hamburger” style menus that render well on small screens. Focus on mobile SEO.
5. Upsell to Existing Customers
It’s easier and cheaper to sell to existing customers than to new ones. Use social proof to convince customers, slash prices, get the upsell placement right, use smart tags, and A/B test offers.
6. Use Flash Sales to Create Urgency
Use urgency-creating language, trigger FOMO, display stock levels, show the competition for your offer, and use a doorbuster offer.
7. Reduce Cart Abandonment Rates
Use cart abandonment software to follow up on lost customers and track abandoned carts. Use exit-intent pop-ups, eliminate surprises during checkout, offer multiple payment options, allow guest checkout, send abandoned cart emails, and use coupons to seal the deal.
In conclusion, optimizing your WooCommerce store is essential to stay ahead of the competition. Optimize your product pages, get the pricing right, and personalize your offers and emails. Make your store mobile-friendly and upsell aggressively. Use flash sales and cart abandonment software to improve average cart values. By implementing these tips, you can improve your eCommerce site’s conversion rate and increase your revenue.
