Search engine optimization (SEO) is a critical marketing tactic for B2B companies. It involves optimizing websites and content to improve visibility on search engine results pages (SERPs), ultimately attracting more organic traffic, generating leads, and increasing conversions. To develop an effective SEO strategy and gain support for it, it is important to consider the following key B2B SEO statistics.
Firstly, 93% of B2B buyers start their buying process with an online search. This highlights the importance of having a strong online presence and appearing in top search results. By investing in SEO, B2B companies can ensure that their websites are visible to potential buyers at the beginning of their buying journey.
Additionally, 75% of users never scroll past the first page of search results. Being on the first page is crucial for B2B companies as it attracts valuable organic traffic. Implementing SEO strategies to improve website rankings increases the chances of appearing on the first page and attracting more visitors.
Blogging is also an effective SEO strategy for B2B companies. Statistics show that B2B companies that blog generate 67% more leads per month than those that don’t. Regularly publishing high-quality, informative blog posts not only attracts more visitors but also establishes the company as a thought leader in the industry, leading to more leads and conversions.
Furthermore, 61% of B2B marketers say that SEO and organic traffic generate more leads than any other marketing tactic. By optimizing websites and content for relevant keywords, B2B companies can attract highly targeted organic traffic that is more likely to convert into leads. This makes SEO a valuable investment.
While paid ads can be effective, 70-80% of users ignore them and focus on organic search results. By focusing on SEO, B2B companies can increase website visibility in organic search results and attract more clicks from users actively searching for products or services.
Google is the go-to search engine for 72% of B2B buyers when researching products or services. By optimizing websites for relevant keywords and providing valuable content, companies can ensure that their websites appear in search results and influence buying decisions.
Mobile optimization is also essential for B2B companies as 50% of buyers use their mobile devices for product research. Having a mobile-friendly website that provides a seamless user experience is crucial. Mobile optimization is also a ranking factor in Google’s algorithm, improving website visibility in mobile search results.
Link building is an important aspect of SEO, and B2B companies that blog receive 97% more links to their website. Regularly publishing blog posts and creating valuable content increases the chances of other websites linking to the company’s website. These backlinks not only drive referral traffic but also improve website authority and visibility in search engine rankings.
Moreover, 80% of B2B buyers prefer consuming content through articles rather than advertisements. Creating high-quality content that addresses pain points and provides valuable insights and solutions attracts and engages the target audience, ultimately driving more leads and conversions.
Having more indexed pages on the website can significantly improve visibility in search engine results. B2B companies that blog have 434% more indexed pages. Regularly publishing blog posts increases the number of pages that search engines can index, increasing the chances of ranking for relevant keywords and attracting more organic traffic.
Creating relevant and valuable content is considered the most effective SEO tactic by 72% of B2B marketers. By understanding the target audience’s needs and pain points, companies can create content that resonates and provides solutions. This not only improves website visibility but also establishes the brand as a trusted authority in the industry.
Lastly, 61% of B2B marketers say improving SEO and growing organic presence is their top inbound marketing priority. With the majority of B2B buyers starting their buying process with an online search, having a strong SEO strategy is crucial to capture their attention and influence their decision-making process.
In conclusion, these 12 B2B SEO stats highlight the importance of implementing effective SEO strategies for B2B companies. By optimizing websites, creating valuable content, and focusing on organic search results, companies can attract more organic traffic, generate leads, and increase conversions. As SEO is the most-used marketing tactic among B2B companies, it is essential to prioritize and invest in SEO to stay ahead of the competition and drive business growth.
