The world of SEO is constantly changing, and it can be difficult for marketers to keep up. With each new algorithm update, it seems like search engines are evolving at a rapid pace. However, while search engines are changing, our approach to SEO has not evolved as quickly. In this article, we will explore some important SEO opinions that are often overlooked.
The first opinion that is often overlooked is that SEO is now real marketing. Gone are the days of tricking search engines to rank higher. In order to succeed in SEO today, marketers must think about user needs, personas, and intent. It’s not about starting with a product or service and trying to make it rank for a specific keyword. Instead, it’s about starting with the keyword, understanding user intent, and building content that meets those needs.
Another opinion that is often overlooked is that spammy tactics are not a sustainable business model. While many SEOs may dabble in spammy tactics to test the limits of search engines, these tactics come with risks. For small affiliate sites, the risk might be worth it, but for businesses with employees and families to support, it’s not a risk worth taking.
It’s also important to remember that search engines don’t owe you traffic. They have the right to rank websites based on their own editorial opinions and what they believe their users want. As marketers, our goal should be to become the brand that users trust and want to engage with.
Not all searchers want websites. The goal of a search engine is not to surface websites that mention a specific query, but rather to provide the answer or information that the user is looking for. Users want quick answers, not pages full of advertisements and irrelevant content.
Search engines care more about their own users than your business or revenue. Once we accept this fact, we can align our interests with those of the search engines and focus on providing value to users.
Reputation abuse is another important topic that is often overlooked. While promoting content that may be useful to your website’s users can generate revenue, it doesn’t necessarily mean that search engines will rank it. Search engines prioritize what they believe is useful to their users, so it’s important to keep that in mind when creating and promoting content.
In conclusion, the world of SEO is constantly evolving, and it’s important for marketers to keep up with the changes. By focusing on user intent, providing value to users, and avoiding spammy tactics, marketers can build a successful SEO strategy. It’s time to move away from outdated tricks and embrace a new era of SEO that prioritizes user experience and builds trust.
