YouTube First Position Ads are now available on Display & Video 360, expanding the reach of this feature to include all YouTube content. This means that advertisers can now secure prime ad placement at the beginning of a YouTube session, maximizing visibility and potentially driving higher engagement and brand recall.
With YouTube being the largest streaming video website in the world, with 1 billion hours of video watched daily, there is immense opportunity for advertisers who utilize video assets in their campaigns. First Position ensures that an ad will be the first in-stream spot when users begin watching YouTube, making it ideal for key campaigns such as product launches or cultural events.
Google has cited well-known brands like Booking.com and IHG Hotels & Resorts as examples of success stories with First Position. Booking.com saw a 21% lift in ad recall, while IHG combined First Position with YouTube Sponsorships to achieve double the brand awareness benchmark.
Now, advertisers can leverage First Position for any campaign across YouTube’s entire content library. This expansion of the feature offers even more opportunities for brands to maximize their visibility and impact on the platform.
For more details on how to utilize First Position on Display & Video 360 or Google Ads, advertisers can visit the Help Center for Instant Reserve or Reservations.
In conclusion, the availability of YouTube First Position Ads on Display & Video 360 opens up new possibilities for advertisers looking to make a strong impact on the largest streaming video website in the world. With the ability to secure prime ad placement at the beginning of a YouTube session, advertisers can maximize visibility, engagement, and brand recall. By learning from success stories like Booking.com and IHG Hotels & Resorts, advertisers can make the most of this feature and drive impressive results.
