In today’s modern world, having a business website is a necessity for anyone looking to create a name for themselves or their company. However, building a website is not something that should be taken lightly. A good website can attract new clients, while a bad one can turn them away. To help you build a successful business website with WordPress, we have compiled a list of four indispensable tips.
1. Define the Purpose of Your Website
The first step in building a successful business website is to define its purpose. Spend some time considering each aspect of your website and ask yourself questions like “who do I want to find my website?” and “what do I want my visitors to do once they’re here?” This exercise will help you discover not only how to initiate the process but also how to maneuver and make changes later on.
Other things to consider include how often you will post updates and news, whether you would like the option of adding a shop to your site, how best to collect information from your users, and whether you need premium features like appointment scheduling or a forum.
2. Choose a Professional WordPress Theme
The design of your website is crucial in attracting and retaining visitors. Choose a template that is designed to be used by businesses and companies. These themes create a look and feel that inspires confidence and generally include additional features and freebies that you might find useful.
Because there are so many options, we recommend comparing a few top themes. To help, check out WPExplorer’s roundup of the best business WordPress themes. It’s a great place to start and includes 20 of the absolute best free and premium themes for every price point.
3. Make Use of Relevant Plugins
Plugins can help transform your website from a static page into a conversion machine. The trick is finding the best plugins for your business website and implementing them properly.
There are some plugins that all websites should have, including security tools, backup tools, and SEO tools. There are also many plugins that are more business-specific.
The first tool we recommend you install is one that can provide you with analytics. Analytics tools like MonsterInsights are an essential way to track who is visiting your site and provide you with important details about how and why you are attracting those users.
Next, consider signing up for an email marketing service like MailChimp. You can integrate the service directly onto your website with any of these free MailChimp opt-in form plugins to collect information to create an email list without the need for any action on your part.
Finally, if it is relevant to your business, you can implement an appointment scheduling solution. Tools like Booking Ultra Pro Appointments or another booking form for WordPress can integrate fully in the software you currently use and your customers will appreciate its convenience.
4. Write Good Content and Maintain a Blog
The importance of good content cannot be overstated. Websites live and die by the work they produce, and the best content often gets rewarded through social sharing, search engine ranking, and external linking.
That is why we recommend that every website contain a blog. No matter what your field or the purpose of your website, a blog is a great way to attract users you might not have found otherwise. This is because every piece of content you create amplifies the effectiveness and importance of your site.
Of course, not all content is good content. You can use our pro blogging tips for creating quality content, or hire a freelancer to ensure that you have someone who you can rely on to create it for you. Or use your blog to share content from other relevant sites. You will find that your site’s blog is the most invaluable resource you create.
Building a successful business website with WordPress requires careful planning and execution. By following these four tips, you can create a website that attracts new clients and helps grow your business. If you have any questions or tips of your own, please share them in the comments below.