WooCommerce 7.7.0 Launches Multichannel Marketing from Beta

WooCommerce 7.7.0 has been released, and the biggest feature is Multichannel Marketing, which is now out of beta. This feature allows store owners to connect additional sales channels, such as Google, Amazon, and eBay, and automatically manage inventory across storefronts. This addition makes WooCommerce more competitive with platforms like Shopify Plus. Merchants can connect different channels to the store by installing plugins, and WooCommerce has documentation, including a quick start guide, for configuring Multichannel Marketing.

In addition to Multichannel Marketing, version 7.7.0 also introduces updated shopper notices with new, more consistent styles for Snackbar lists and Notice banners. More details on targeting the new CSS selectors can be found in the release post.

Other highlights in this release include expanded styling options for Product SKU, Product Price, and Product Image, a new Product Reviews block that can be inserted on the Single Product template, more customization options for the Add to Cart button, expanded Mini Cart block customization options, and a new option to “Upgrade to Blockified Single Product template” from a classic template. Check out the 7.7.0 release post to see all the new filters and template changes.

WooCommerce is also running its 2023 twice yearly Developer Survey. The survey was designed to capture confidential feedback from developers who build on the WooCommerce platform in order to better understand their needs and make improvements.

Overall, this update is a significant step forward for WooCommerce, making it more competitive with other e-commerce platforms and providing merchants with more options for managing their sales channels. With the added features and improvements, it’s clear that WooCommerce is committed to staying at the forefront of e-commerce technology and providing the best possible experience for its users.

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