AI-powered search engine Perplexity has recently launched a new feature called Perplexity Pages, which allows users to share their knowledge with the world through in-depth articles, detailed reports, and informative guides. This feature has caught the attention of Google, as content from Perplexity Pages has started appearing in Google’s AI Overviews and featured snippets.
Perplexity Pages offer users the ability to generate content using AI and tailor it to their desired audience type, whether they are beginners, advanced users, or anyone in between. Users can also add sections, videos, images, and more to enhance their content. These pages are not only publishable but also searchable through Google, allowing users to share the link with others and engage in follow-up discussions on the topic.
However, this integration of Perplexity Pages into Google’s search results has raised some concerns. TechCrunch suggests that it could be seen as one search engine spamming another, as Perplexity Pages now appear in search results pages. This absurdity has led to questions about how Google will handle this new AI-generated content in its long-term search results. There are concerns that this tactic could be abused by individuals attempting to manipulate AI Overviews for their own gain.
A thread on X started by Glenn Gabe highlights the potential issues with this integration. It is uncertain how Google will address these challenges and ensure the quality and relevance of AI-generated content in its search results. While this feature may be short-lived, it demonstrates the ongoing evolution and experimentation in the field of AI-powered search engines.
Overall, Perplexity Pages offer an innovative way for users to share their knowledge and expertise with others. Whether it will become a valuable addition to Google’s search results or a potential avenue for abuse remains to be seen. As Google continues to navigate the integration of AI-generated content, it will be interesting to observe how this development shapes the future of search engine optimization and the accessibility of information on the internet.
About the author:
Danny Goodwin is the Managing Editor of Search Engine Land & Search Marketing Expo – SMX. With a wealth of experience in reporting on search marketing news and trends, Goodwin has been at the forefront of the industry since 2007. He has spoken at major search conferences and his expertise has been sought by various publications and podcasts.
