The world of SEO is constantly evolving, with new tactics and strategies being developed all the time. However, there is one old tactic that is in desperate need of adaptation: the editorial calendar. In a recent presentation by Ryan Brock of DemandJump, he made a compelling case for why this outdated tactic needs to evolve.
Brock argues that the traditional editorial calendar, which outlines the content plan for a website or blog, is no longer effective in the fast-paced world of SEO. He believes that it is too slow, too rigid, and too focused on keywords rather than actual user intent. Instead, he proposes a better, faster, and more impactful path to SEO results.
In just ten minutes, Brock presents his case for ditching the editorial calendar and embracing a new approach. He argues that by focusing on real-time data and user intent, SEO professionals can achieve much better results. This new approach allows for quick adjustments and optimizations based on current trends and user behavior.
The bite-sized session is designed to fit into your busy day, allowing you to watch it whenever it suits your schedule. This flexibility is important for busy marketers who are constantly juggling multiple tasks. By taking just a few minutes out of your day, you can gain valuable insights that can greatly improve your SEO efforts.
In addition to Brock’s presentation, there are other resources available to help you stay up-to-speed with the latest in SEO. Search Engine Land, for example, offers a wealth of information and news about the industry. By adding it to your Google News feed, you can ensure that you are always informed about the latest developments and trends.
The need for evolution in SEO is clear. As the industry continues to change and evolve, it is essential that professionals adapt their tactics to stay ahead. By ditching outdated tactics like the editorial calendar and embracing new approaches based on real-time data and user intent, SEO professionals can achieve better results and ensure continued success.
About the author, Edna Chavira, is a seasoned marketing professional with over 20 years of experience helping B2B companies generate leads and acquire customers. Her expertise makes her a trusted voice in the industry, and her insights are highly valuable for anyone looking to improve their SEO efforts.
In conclusion, the world of SEO is constantly evolving, and professionals need to adapt their tactics to stay ahead. The old tactic of the editorial calendar is no longer effective in the fast-paced world of SEO. Instead, professionals should focus on real-time data and user intent to achieve better results. By staying up-to-speed with the latest developments and trends, professionals can ensure continued success in the ever-changing world of SEO.
