Losing your job in the field of search engine optimization (SEO) can be a daunting experience, especially with the current economic climate and the decline in SEO job listings. However, it’s important to remember that the decrease in job opportunities is not your fault. The industry has seen a surge in demand post-COVID, but with the current economic situation, businesses are more focused on survival rather than growth.
If you find yourself in this situation, the first decision you need to make is whether you want to stay in SEO or take this opportunity to reinvent yourself and your career. While SEO as we know it may not exist in the future, there are still opportunities within the industry. Freelancing can be a great option, offering flexibility and potential tax benefits. However, freelancers often face a feast or famine approach, so be prepared to build up your client base.
To increase your chances of finding a new SEO role, it’s crucial to update your CV and LinkedIn profile. Additionally, creating a timeline based on your notice period will help you stay organized and make the most of your available time. While announcing your job search on social media can be beneficial if you have a short timeline, it may not be necessary if you have more time on your side.
Reaching out to specialist recruiters in SEO and local recruitment agencies can help you find potential job opportunities. Networking is also crucial during this time, so message as many key connections as possible on LinkedIn to let them know you’re looking for a job. Utilize job sites to search for relevant roles, but remember that leveraging your network can give you an advantage by allowing people to get to know you better.
If all else fails and you find yourself without income, consider auditing your skills and creating offers that you can pitch to potential clients. This could involve offering services at a discounted rate or bundling different services together. Asking for upfront deposits or advance payment can help with cash flow and build trust with clients.
Being unemployed can be a difficult situation to be in, but taking the time to think and plan your next steps is crucial. Whether you choose to stay in SEO or explore other opportunities, remember that you have the ability to reinvent yourself and find success in your career.
