New reports indicate that AI search engine Perplexity will be launching ads in the fourth quarter of this year. According to Adweek, these ads will be featured in 15 key categories, including arts and entertainment, finance, food and beverage, health, and technology. This move marks a significant expansion of Perplexity’s advertising capabilities and presents new opportunities for businesses to reach their target audience.
One of the notable features of Perplexity’s ads is the ability to run video ads on both mobile and desktop platforms. These video ads will be placed at the top of related questions on mobile or on the side screen on desktop. This strategic placement ensures that advertisers can capture the attention of users who are actively seeking information in their chosen category.
In addition to video ads, Perplexity’s ads will also be accompanied by text that highlights the advertiser’s products. This combination of visual and written content will help to create a more engaging and informative ad experience for users. By providing additional context and information, advertisers can effectively communicate the value of their products or services to potential customers.
Another innovative feature of Perplexity’s ad offering is the ability for advertisers to pay to appear on related questions. When a user clicks on a sponsored question, it will trigger an answer similar to an organic question. This means that advertisers have the opportunity to seamlessly integrate their brand and message into the user’s search experience. It’s a clever way to capture the attention of users who are actively seeking information and increase brand visibility.
The decision to launch ads comes as no surprise considering Perplexity’s impressive reach. The AI search engine processes more than 230 million queries globally per month, making it a valuable platform for advertisers looking to connect with a large and diverse audience. With its advanced AI capabilities, Perplexity has become a trusted source of information for users around the world, and now businesses can leverage this popularity to enhance their advertising efforts.
Both CNBC and Adweek have reported on the details of Perplexity’s upcoming ad product, citing information from a pitch deck. These reports have shed light on the exciting opportunities that Perplexity’s ads will offer advertisers and have generated significant buzz within the industry.
In conclusion, Perplexity’s launch of ads in the fourth quarter of this year presents new and exciting opportunities for businesses to reach their target audience. With video ads, sponsored questions, and a wide range of ad categories, advertisers can create engaging and informative campaigns that seamlessly integrate into the user’s search experience. As Perplexity continues to expand its reach and capabilities, it is poised to become a major player in the advertising space, offering businesses a powerful platform to connect with their customers.
