Google is making updates to its Ad Manager platform that will provide publishers with more control over how their direct sales ads are displayed on their reserved ad inventory. This move comes as a response to feedback from partners who have expressed the need for greater transparency and creative control.
The new updates will allow publishers to determine where and when ad badging appears on their reserved inventory, ensuring that their ad creatives are displayed as intended. This is important for advertisers as it helps ensure that their ads are being displayed properly and in line with the publisher’s preferences and regional regulations.
One of the key features of the updates is the ability for publishers to disable ad badging disclosures on a per-creative basis for publisher-managed ads. This gives publishers more flexibility in how their ads are presented to users. Additionally, publishers can choose to have badging appear either worldwide or only in the European Economic Area, giving them more control over the reach of their ads.
Google is also removing the “Mute This Ad” feature for reservation ads, aiming to reduce complexity for publishers. While this feature may have been useful for users, its removal will simplify the ad experience and make it easier for publishers to manage their reserved inventory.
These updates are a direct response to publisher demands for more transparency controls over direct ad sales. Publishers have been asking for more control over how their ads are displayed and these updates aim to address those concerns. By giving publishers the ability to determine how ad badging appears and where it is displayed, Google is empowering publishers to ensure that their ads render as intended on reserved inventory placements.
However, it’s important to note that even with the option to disable ad badging, publishers are still responsible for regulatory compliance. This includes providing means to report illegal content in the European Economic Area.
The updates are expected to roll out to Ad Manager partners later this year as Google continues to refine its ads transparency tools based on publisher input. These updates will provide publishers with the enhanced creative controls they have been asking for, allowing them to have more control over how their ads are displayed and ensuring a better ad experience for users.
In conclusion, Google’s new updates to Ad Manager are aimed at empowering publishers with enhanced creative controls. These updates address publisher demands for more transparency and control over direct ad sales. By giving publishers the ability to determine how ad badging appears and where it is displayed, Google is allowing publishers to ensure that their ads are being displayed properly and in line with their preferences and regional regulations. These updates will roll out later this year, providing publishers with the tools they need to manage their reserved inventory effectively.
