Microsoft has announced that its AI assistant, Copilot, is now available to all advertisers on the Microsoft Advertising Platform. This expansion comes after a successful testing period, and Microsoft claims that Copilot can help advertisers save time on routine tasks, improve overall performance, and focus on strategic decision-making.
Copilot offers several AI-powered capabilities within the ad platform. One of these features is natural language conversational chat, which allows advertisers to ask questions and get answers in a conversational manner. This can help advertisers quickly access information and synthesize it for their campaigns.
Another feature of Copilot is its ability to provide recommendations for ad creative assets such as images and copy. By leveraging AI, Copilot can suggest the best assets to use in an ad, potentially saving advertisers time and improving the quality of their ads.
Additionally, Copilot can generate images and other assets on demand. This means that advertisers can easily create visuals for their campaigns without the need for a graphic designer or additional resources.
Copilot is seamlessly integrated throughout the platform UI and workflows, making it easily accessible for advertisers. This integration allows advertisers to leverage Copilot’s capabilities without disrupting their existing workflows.
Microsoft has also announced an upcoming pilot that will allow advertisers to use Copilot to summarize the performance of specific ad campaigns via chat automatically. This feature could be particularly useful for advertisers looking to quickly assess the success of their campaigns and make data-driven decisions.
Overall, Microsoft’s expansion of Copilot to all advertisers is an exciting development in the world of AI-powered advertising. By offering features such as natural language conversational chat, recommendations for ad creative assets, and AI-generated images, Copilot has the potential to streamline the advertising process and improve performance for advertisers. We will be watching closely to see if these claims hold true and if Copilot becomes a valuable tool for advertisers across the Microsoft Advertising Platform.
About the Author:
Anu Adegbola has been the Paid Media Editor of Search Engine Land since 2024. With a background in delivering digital marketing campaigns and a passion for inspiring leadership, Anu covers topics such as paid search, paid social, retail media, and video. Outside of her editing role at Search Engine Land, Anu is the founder of the PPC networking event PPC Live and hosts the weekly podcast PPCChat Roundup. She is also an international speaker, having presented at various industry conferences and events. With her expertise and experience, Anu provides valuable insights into the world of paid media.
