Microsoft Advertising is making waves with its latest updates, introducing new features aimed at helping property owners and managers attract more customers and increase bookings. The two key features being introduced are Property Center and enhanced Lodging Campaigns.
Property Center serves as a centralized hub for managing assets for Lodging Campaigns, including Hotel Price Ads and Property Promotion Ads. This feature streamlines campaign management, making it easier for property owners and managers to organize and control their advertising efforts. By having all the necessary tools and information in one place, they can save time and effort while maximizing the impact of their campaigns.
Lodging Campaigns, on the other hand, are now available globally. This means that property owners and managers from all over the world can take advantage of these simplified campaign creation options. With enhanced reporting capabilities and improved bidding and budgeting options, they have greater control over their advertising strategies. These features empower them to make data-driven decisions and optimize their campaigns for better results.
To get started with these new features, Microsoft Advertising provides resources on Property Center in their help pages and API content. Property owners and managers can review these materials to familiarize themselves with the tools and functionalities offered. They can then sign in to their Microsoft Advertising accounts and access Property Center from the Tools tab. If needed, they can reach out to Ad Support or their account team for assistance.
Microsoft Advertising’s updates in the lodging industry are part of their ongoing efforts to expand their global presence and offer innovative solutions. They have previously introduced vacation rental offerings and Property Type Badge, further solidifying their commitment to providing comprehensive advertising solutions for property owners and managers.
In conclusion, Microsoft Advertising’s introduction of Property Center and enhanced Lodging Campaigns brings exciting new opportunities for property owners and managers worldwide. With simplified campaign management, expanded reach, and improved reporting capabilities, they have the tools they need to attract more customers and increase bookings. By leveraging these features, they can unlock the full potential of their advertising strategies and drive success in the competitive lodging industry.
