LinkedIn has recently made a change to the size of link preview images for organic posts on its platform. While sponsored content will still feature larger preview images, organic posts will now have smaller previews. This change is part of LinkedIn’s effort to encourage more native posting on the platform and may prompt users and brands to pay for sponsored posts to retain larger link previews.
The reduced size of link previews for organic posts aims to keep members engaged on LinkedIn and encourage them to interact with unique commentary. The smaller previews are meant to provide a more streamlined and simplified feed experience.
However, this change has raised concerns among professionals who rely on sharing third-party content as they may be penalized for not having time for constant original posting. Some argue that this change favors those who can afford to pay for sponsored posts and may limit the visibility of shared links for individuals and brands.
For advertisers, this change incentivizes them to pay for sponsored posts in order to gain more visibility with larger link previews. By promoting their posts, they can ensure that their content stands out and attracts more engagement from LinkedIn users.
Overall, the reduction in the size of link previews for organic posts on LinkedIn highlights the increasing importance of paid advertising on the platform. Brands and individuals looking to maximize engagement with shared links may need to consider investing in sponsored posts to maintain larger link previews and increase their visibility.
