Leveraging Your WordPress Blog for Your Dream Job

Networking Your Way to Your Dream Job: How Blogging Can Help

The age-old saying, “It’s not what you know, but who you know,” may hold some truth when it comes to finding work. However, building a strong network can be challenging. If you’re looking for work or a new career, blogging may be the solution to getting your name and personal brand out to your ideal employers. An employment-focused blog can help you stand out among other job seekers and network effectively in your field before applying for a new position.

Here are four steps to using your blog to land your dream job:

Step 1: Define Your Blog’s Purpose

To ensure your blog’s effectiveness, you must brand it appropriately. Start by defining the purpose of your blog. Identify your future dream job, research prospective employers, and set your personal criteria for your dream job. By doing so, you’ll know what your dream job looks like and which employers offer that job.

Step 2: Create Your Portfolio

An online portfolio can act as a calling card to prospective employers and a great backlink for your blog content. Choose a high-quality WordPress theme with a strong portfolio-focused design. Draft up a list of your accomplishments that will make for good portfolio elements. If you don’t have many items, create a sample or pretend project to showcase your talent. Be sure that every item you list in your portfolio aligns well with the employers you chose during your research in Step 1.

Step 3: Use Your Blog to Increase Your Authority

Use your blog to demonstrate your authoritativeness in your chosen field, which will increase your standing in the eyes of prospective employers. Every post you publish should build upon that image you are trying to build. Refer back to your portfolio whenever possible and write opinion pieces or reveal your strengths. In terms of getting the word out, guest posting is recommended.

Step 4: Display Testimonials for Your Work

Having someone you’ve worked with praise the job you did does wonders for showcasing your skills and industry authority. Use a short survey that people can fill out at their convenience to get testimonials. Once you receive your testimonials, add them to your website.


Leveraging your WordPress blog as a job search tool enables you to take career networking to the next level. It allows you to reach out to others in your industry and create an authoritative presence that future employers will be attracted to. If you have any questions about how to use your blog to find your dream job, let us know in the comments section below!

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