In the vast sea of content on the internet, only a small percentage can be considered truly exceptional. As an SEO and content marketer, your goal is to create that exceptional content that sets your business apart from the rest. But how can you generate unique ideas when it feels like everything has already been done? Enter the SCAMPER technique.
SCAMPER is a tool that challenges your current approach and encourages you to think differently. It stands for Substitute, Combine, Adapt, Modify, Put to Another Use, Eliminate, and Rearrange/Reverse. Each aspect of SCAMPER helps you examine your content ecosystem from various perspectives and develop radically new ideas.
The SCAMPER method was initially designed to encourage creativity and problem-solving, but it can also be a powerful tool for aiding in SEO planning and developing a truly unique SEO strategy. With SCAMPER, you can think outside the box and create something truly unique and different that will stand out from the crowd.
So how can you apply SCAMPER to your SEO and content marketing efforts? Let’s break it down:
1. Substitute: Replace a part of your content with something else. This could involve substituting materials, language, or even the format of your content to engage your audience better.
2. Combine: Merge two or more elements to create something new. This could involve combining different topics or formats to form a comprehensive guide or resource.
3. Adapt: Adjust or modify your content to serve a new purpose or to improve it. This could mean repurposing existing content for different contexts or mediums.
4. Modify: Change the attributes of your content to improve its quality and relevance. This could involve updating your content with new statistics or trends to keep it current and valuable.
5. Put to Another Use: Repurpose existing content in new ways to reach different audiences. This could mean turning a webinar into a series of blog posts or repurposing old blog posts into new formats.
6. Eliminate: Remove unnecessary or cumbersome parts of your content to streamline it and make it more effective. This could involve eliminating jargon or complex language to simplify your content.
7. Rearrange/Reverse: Change the order or layout of your content to gain new insights. This could mean presenting your conclusions or key points first to capture immediate interest or approaching your content from a beginner’s perspective.
By systematically applying these elements of SCAMPER to your content strategy, you can consistently generate fresh, engaging, and SEO-friendly content. It’s important to integrate keyword research and SEO best practices at each stage to maximize the impact of your content in search.
SEO is not getting any easier or cheaper to execute effectively. But with the SCAMPER technique, you can create content that not only impresses your audience but also ranks well in search results. So don’t be afraid to SCAMPER off and start brainstorming those truly unique and standout ideas for your content marketing strategy.
