Google Ads is introducing a new data privacy feature that aims to give advertisers more control over user consent management. With privacy concerns on the rise and cookies still being widely used, this update allows for more granular control over how personal data is handled in advertising campaigns, aligning with Google’s plans to give users more control over their data.
The new feature, called the “Consent settings” tab, has been added to the Data Manager in Google Ads. It provides separate settings for website data and imported/uploaded data, allowing advertisers to customize their consent preferences for different types of data. This level of control ensures that advertisers can align their data handling practices with data privacy standards.
However, it’s important to note that this feature is currently only available to select accounts, indicating that Google is still testing and refining the functionality. It will be interesting to see how widely this feature is rolled out and whether it becomes a standard part of the Google Ads interface for all users.
The update was first reported on the PPC News Feed blog, which highlights the importance of staying up to date with industry news and updates. Advertisers should regularly check their Google Ads accounts for new features and review their consent settings to ensure compliance with data privacy standards.
Overall, this new feature from Google Ads is a step in the right direction for advertisers who are concerned about data privacy. It gives them more control over how personal data is handled in their advertising campaigns, allowing them to align their practices with evolving data privacy standards. As privacy concerns continue to grow, it’s crucial for advertisers to stay informed about updates like these and adapt their strategies accordingly.
About the author:
Anu Adegbola is the Paid Media Editor of Search Engine Land and has been covering various aspects of digital marketing since 2008. She has extensive experience in delivering digital marketing campaigns and is a recognized international speaker in the industry. Aside from her role at Search Engine Land, Adegbola is the founder of PPC networking event PPC Live, hosts a weekly podcast called PPCChat Roundup, and is a brand evangelist at ClickTech. Her expertise and insights make her a trusted source in the digital marketing community.
