Google Ads Editor version 2.6 has arrived, bringing with it eight exciting new features and updates that will revolutionize the way advertisers manage their campaigns. In this article, we will break down each new feature and discuss how they can improve campaign efficiency.
One of the standout features of this update is the ability to migrate Display campaigns to Performance Max campaigns. This allows advertisers to take advantage of the powerful Performance Max features while still utilizing their existing Display campaigns. Additionally, the Editor now supports creating and managing experiments in Performance Max, giving advertisers the ability to compare Performance Max campaign performance against other campaign types.
For those looking to create responsive display ads, the Editor now provides suggested fields for the “Add Responsive Display ad” recommendation. This feature streamlines the ad creation process by automatically generating a new ad with pre-populated text and images based on the recommendation.
Another exciting addition is the support for Reserve cost-per-thousand-impressions (CPM) bidding strategy. Similar to Target CPM, Reserve CPM allows advertisers to set a maximum CPM bid, ensuring they stay within their budget. Advertisers can upgrade most campaigns, excluding Video Sequence campaigns, to Reserve CPM with a one-time option.
Video campaigns also receive a major upgrade with the introduction of multi-asset responsive video ads. Advertisers can now include up to 5 videos, headlines, long headlines, descriptions, and calls-to-action for each responsive video ad. This feature provides more options for creating engaging and interactive video ads.
Managing paused ad groups is now easier than ever with the new “Paused by system” filter. Advertisers can review and potentially enable paused ad groups in bulk when necessary, saving valuable time and effort.
Inline audiences have also been introduced in Editor, allowing advertisers to utilize demographic and audience signals directly on ad groups and asset groups. This eliminates the need to attach a shared named audience from the library, providing a more streamlined approach to audience targeting.
Finally, advertisers now have more control over third-party measurement settings. They can easily manage and customize these settings at the campaign level for Video, Demand Generation, and Performance Max campaigns.
These new features have been designed with the advertiser in mind, aiming to streamline ad creation, facilitate easier campaign performance reviews, and offer additional asset upload options for more effective responsive video ads. With Google Ads Editor version 2.6, advertisers can take their campaigns to new heights and achieve even greater success.
In conclusion, Google Ads Editor version 2.6 brings a host of exciting new features and updates to advertisers. From migrating Display campaigns to Performance Max, to creating experiments and utilizing inline audiences, there are plenty of tools to improve campaign efficiency. These updates provide advertisers with more options for ad creation, audience targeting, and campaign management, ultimately helping them achieve better results. With Google Ads Editor version 2.6, advertisers can stay ahead of the competition and make the most of their advertising campaigns.
