Google recently announced the release of v17_1 of the Google Ads API, bringing with it a host of exciting new features and updates for developers and advertisers. These updates provide users with more control, insights, and flexibility when working with the Google Ads API, addressing common pain points and offering enhanced functionality.
One of the key updates is the introduction of the ShareablePreviewService.GenerateShareablePreviews() function. This feature allows users to generate shareable ad preview URLs for enabled and paused asset groups, complete with expiration dates. This makes it easier for advertisers to collaborate and share ad previews with stakeholders, ensuring everyone is on the same page.
Another significant update is the AdGroupAdService.RemoveAutomaticallyCreatedAssets() function. This feature allows users to remove automatically created assets that are linked to Responsive Search Ads. This streamlines the asset management process and gives users greater control over their ad campaigns.
The v17_1 release also introduces a new ASSET_GROUP change status resource type. This resource type enables users to track changes and updates related to asset groups, providing valuable insights and helping users stay informed about any modifications made to their asset groups.
For those interested in offline conversion tracking, the new offline_conversion_upload_conversion_action_summary report is a game-changer. This report provides detailed diagnostics for offline conversion tracking, allowing advertisers to analyze and optimize their offline conversion performance effectively.
Additionally, the v17_1 release includes added metrics to offline diagnostics reports, allowing users to track conversions that are still being processed. This provides advertisers with real-time insights into their conversion performance, enabling them to make data-driven decisions and optimize their campaigns accordingly.
The Google Ads API now supports segments.sk_ad_network_version and segments.date for per_store_view segmentation. This allows advertisers to retrieve information on video campaign bidding strategies, such as Fixed CPM and Target CPV. This level of granularity enables advertisers to fine-tune their video campaigns and optimize their bidding strategies for maximum results.
Lastly, the v17_1 release introduces the new segments.ad_format_type for compatible reports. This feature allows users to segment their data based on the ad format type, providing valuable insights into the performance of different ad formats and helping users understand which formats resonate best with their target audience.
Overall, these updates in Google Ads API v17_1 offer advertisers and developers a range of new features and enhancements that greatly improve their experience and effectiveness when working with the platform. The new preview, asset management, and offline conversion diagnostics features address common pain points, providing users with more control, insights, and flexibility.
To take advantage of these new features, developers will need to upgrade their client libraries and code, which will be published next week. It’s worth noting that this release does not have any breaking changes, ensuring a smooth transition for developers.
In conclusion, the v17_1 release of the Google Ads API brings a wealth of exciting features and updates that empower advertisers and developers to take their campaigns to the next level. From enhanced ad preview sharing to improved asset management and offline conversion tracking, these updates provide users with the tools they need to succeed in the ever-evolving world of digital advertising. So stay tuned and get ready to unlock the full potential of the Google Ads API v17_1!
