Introducing Brave Search: The Innovative AI-powered Answer Engine
Brave Search, the privacy-focused browser, has recently unveiled its latest feature: Answer with AI. This new AI answer engine aims to revolutionize the way users receive search results by generating AI-powered answers directly in the search results. With Answer with AI, Brave Search is taking a step toward becoming a more comprehensive and efficient search engine.
Answer with AI works by utilizing large language models (LLMs), such as Mixtral 8x7B and Mistral 7B. By leveraging data from search results and retrieval augmented generation (RAG), Brave is able to generate answers to queries almost instantly. This innovative approach allows users to find the information they need quickly and efficiently.
The format of Answer with AI varies slightly depending on the type of query. For informational and question-like queries, Answer with AI is the default experience. The generated answer appears at the top of the search results, providing users with immediate access to relevant information. For other query types, such as navigational or transactional queries, Answer with AI is optional. Users can choose to click on an Answer with AI button to access the AI-generated answer.
One notable feature of Answer with AI is the Context section located at the bottom of the answer. This section provides users with links to the sources Brave used to generate the answer. By including this information, Brave aims to promote transparency and enable users to verify the accuracy of the information provided.
Brave Search has made significant strides in expanding its capabilities with the introduction of Answer with AI. This new feature builds upon Brave’s AI Summarizer, which was introduced last year. By combining these two powerful tools, Brave Search is positioning itself as a formidable competitor in the search engine market.
However, Answer with AI is not without its flaws. In some cases, it may mistakenly attribute information to the wrong person or entity, as demonstrated by one user’s experience with a search for their own name. Despite this issue, Brave Search continues to make strides in improving the accuracy and reliability of its AI-generated answers.
Brave Search boasts an impressive index of 20 billion webpages and serves an astonishing 27 million queries per day. With over 1 billion location-based schemas, Brave Search is able to provide users with localized search results tailored to their specific needs.
Answer with AI is available on all platforms, including desktop and mobile, and supports searches in English, French, German, Italian, and Spanish. However, users searching in other languages may receive answers in English.
One concern among SEOs and content creators is how AI-generated answers in search results may impact website traffic. Brave has addressed this concern by stating that they are aware of the challenges and will monitor and quantify the impact of AI-generated content on site visits. They are committed to addressing any disruptions that may arise from a potential drop in traffic.
Brave Search’s Answer with AI is undoubtedly a game-changer in the search engine landscape. By harnessing the power of AI, Brave Search is able to provide users with instant, synthesized answers from multiple sources. With its commitment to transparency and privacy, Brave Search is poised to attract users who value both efficiency and security in their search engine experience.
