Google Ads has just launched a new feature called Brand Recommendations, powered by artificial intelligence (AI). This exciting development aims to provide brand marketers with automated and tailored insights to improve their brand campaign performance and effectiveness on Google’s platform.
The Brand Recommendations feature analyzes an advertiser’s Google Ads history, campaign settings, and industry trends to identify ways to optimize brand campaigns. It covers various aspects such as ads and assets, bidding and budgets, keywords and targeting, measurement, and full-funnel opportunities.
For example, the recommendations may suggest adding bumper ads or including ideal video aspect ratios to enhance ads and assets. Adjusting CPM/CPV bids and budgets for flighted campaigns is another potential suggestion in the bidding and budgets category. Additionally, opting into audience expansion or removing contextual targeting may be recommended for keywords and targeting optimization.
The measurement category encourages advertisers to link their YouTube accounts for more comprehensive reporting. Lastly, the full-funnel opportunities category advises advertisers to “funnel up” to a brand campaign, maximizing its impact.
The recommendations are updated regularly to keep up with Google’s system’s discovery of new optimization opportunities. It is worth noting that these recommendations are customized for each advertiser, ensuring relevancy and effectiveness.
Google emphasizes that adopting Brand Recommendations is a best practice for maximizing the chances of brand campaign success. This new feature provides brand marketers with easy access to Google’s latest best practices, allowing them to stay ahead in the ever-evolving digital marketing landscape.
The use of AI in analyzing advertisers’ specific situations and suggesting relevant improvements demonstrates Google’s commitment to leveraging technology to enhance brand marketing on its properties. By utilizing Google Ads’ Brand Recommendations, advertisers can streamline their brand campaigns and make data-driven decisions based on AI-powered insights.
Overall, Google’s introduction of Brand Recommendations powered by AI is an exciting advancement in the world of digital advertising. It offers brand marketers a valuable tool to optimize their campaigns, improve performance, and stay ahead of the competition in the ever-growing online advertising space. With regular updates and customized recommendations, advertisers can trust that they are receiving the latest and most relevant insights to drive their brand’s success on Google’s platform.
