Insights into Consumer Preferences: What Brands Should Know
In the world of digital commerce, understanding consumer behavior is crucial for brands to stay ahead. Marketers often wish they could explore the minds of consumers to know what they truly want. Luckily, Wunderkind’s upcoming webinar, based on their 2024 Consumer Insights Report for Digital Commerce, aims to provide marketers with a comprehensive understanding of the latest trends and actionable insights. Let’s take a sneak peek at what this webinar has in store and how it can transform your business strategies.
The webinar, hosted by Richard Jones, Chief Revenue Officer at Wunderkind, and Tim Glomb, VP of Content, Digital, and AI at Wunderkind, will delve into the findings of an extensive survey. This survey gathered responses from 1,500 consumers across the U.K. and the U.S., covering a wide range of demographics and behaviors. The session will focus on digital purchase behavior, the impact of marketplaces, and the growing importance of brand websites.
So, what can you expect to take away from this webinar?
1. Trends in digital purchase behavior
The webinar will explore the rising frequency of online shopping, with nearly 33% of consumers shopping online weekly. Additionally, 25% of consumers plan to increase their online shopping in the coming year. Younger consumers, particularly those aged 25-34, are at the forefront of this trend. The webinar will shed light on how brands can leverage this trend to their advantage.
Furthermore, the webinar will provide insights on how to incentivize consumers to make direct purchases from brand websites. By doing so, brands can maintain higher margins and enhance customer engagement.
2. The power of personalization
Personalization is a key aspect of successful marketing strategies. The webinar will showcase how leveraging data for personalization can significantly enhance AI-driven marketing. Wunderkind’s Identity Network, with its extensive data pool, enables brands to deliver hyper-personalized messaging that outperforms competitors.
3. Adapting to consumer preferences
Understanding preferred communication channels is vital for marketers. The webinar will highlight that email remains the top choice for personalized offers, particularly among older demographics. However, SMS is gaining traction with younger consumers, indicating a shift that marketers need to embrace. Additionally, the webinar will delve into why ads tailored to consumer interests and behaviors are the most effective and provide insights on how to create visually appealing, non-disruptive ads.
4. First-party data collection
As third-party cookies phase out, the importance of collecting first-party data grows. The webinar will discuss strategies for gathering first-party data and how brands can use it to create personalized offers that convert.
5. Navigating the digital marketplace
Marketplaces like YouTube and Facebook hold significant influence when it comes to advertisements. The webinar will explore how brands can leverage these platforms to shape consumer impressions and drive purchases. Additionally, the webinar will provide strategies for effectively balancing marketplaces and direct sales. While consumers trust marketplaces, selling directly through brand websites is crucial for maintaining margins and gaining valuable data.
But what if you want to interact with the data yourself? Wunderkind offers an interactive tool that allows you to engage with the data in real-time. You can parse the data and filter it by age, country, household income, and gender. This tool will help you apply the insights from the webinar to your specific business needs. You can also ask specific questions to understand how to apply it to your use case.
The 2024 Consumer Insights Report for Digital Commerce webinar is an invaluable resource for anyone looking to excel in the e-commerce space. By attending this webinar, you’ll gain a deeper understanding of consumer behavior, enhanced personalization strategies, and innovative methods for collecting and leveraging first-party data. Don’t miss this chance to gain insights that will drive your business forward.
In conclusion, Wunderkind’s webinar offers marketers the opportunity to gain valuable insights into consumer preferences. By understanding the latest trends and leveraging actionable insights, brands can stay ahead in the rapidly evolving landscape of digital commerce. With a focus on digital purchase behavior, personalization, adapting to consumer preferences, first-party data collection, and navigating the digital marketplace, this webinar is a must-attend for anyone looking to excel in the e-commerce space.
