Google CEO Sundar Pichai recently shared insights about the impact of AI on search quality and the future of links in an interview with Bloomberg. Pichai emphasized that while Google Search is incorporating AI-generated answers, links to websites will continue to play a crucial role.
In the past, Pichai had hinted at significant changes in the search experience over the next decade. However, in this interview, he highlighted the importance of links, stating that they will always be an essential part of search results. Pichai believes that while quick answers are valuable, users often want to explore further and delve into more information.
When questioned about the decline in search quality and the rise of SEO spam, Pichai did not provide a direct answer. However, he acknowledged the challenge of managing the explosion of new content generated by AI. He emphasized that delivering high-quality search results will be crucial for success.
Pichai also addressed concerns about AI-generated content potentially ruining search. He emphasized the need to determine what is objective and real in a world where synthetic content is prevalent. Google aims to provide users with reliable information and is continuously working towards improving their systems.
The interview also touched on Google’s business model, which heavily relies on search ads. Pichai noted that people value having choices, even in commercial areas. Google has been experimenting with ads alongside AI-generated overviews in search results and has found that their fundamental principles still hold true.
Regarding Google’s position in AI compared to other companies, Pichai took a long-term perspective. He acknowledged that Google was not the first to pioneer various technologies but sees AI as an early-stage development that will continue to evolve.
Interestingly, when asked about why anyone should trust Google, Pichai struggled to provide a coherent answer. He emphasized the importance of having systems in place and suggested that regulation should play a role in ensuring a balance between innovation and trust.
Pichai believes that the biggest threat to Google’s future is not executing well. He emphasizes the need for continuous improvement and innovation to stay ahead.
Looking to the future, Pichai hopes that advancements in computing will make the current AI capabilities look rudimentary. He wants to see technology evolve to a point where it becomes more impressive and useful, indicating that Google’s job is not done yet.
Overall, Pichai’s insights shed light on Google’s approach to incorporating AI into search and their commitment to providing reliable and high-quality information. While AI-generated answers are becoming more prevalent, links will continue to be an essential component of Google Search. As technology advances, Google aims to adapt and improve its systems to meet user needs and maintain trust.
