Guide to Increasing Your Desired Results in SEO
In the ever-evolving world of SEO, it can often feel like an uphill battle to achieve the results you desire. Many SEO professionals find themselves struggling due to a lack of resources or a failure to effectively communicate the value of SEO to others. However, the key to success lies not in blaming external factors, but in taking ownership of your own actions and making necessary changes.
According to Dale Carnegie, author of “How to Win Friends and Influence People,” the first step to achieving your goals is to focus on improving yourself. This means enhancing your communication skills and your understanding of how the business works. In this article, we will explore some practical tips and strategies that can help you increase your desired results in SEO.
Derive SEO Goals from Company Goals
One of the main reasons why SEO efforts often fall short is a lack of alignment with the overall goals of the company. It is crucial to understand what the company wants to achieve and how organic search can contribute to those goals. By clearly demonstrating this connection, you can gain more buy-in and budget for your SEO initiatives.
To do this, you need to derive your SEO goals from the company’s goals. For example, if the company wants to reduce paid media costs, your goal could be to achieve the same amount of revenue through organic search. By showing how SEO can help achieve this goal, such as by generating a certain number of leads or increasing organic page views, you can make a compelling case for investing in SEO.
Focus on Input Metrics
Instead of solely relying on output metrics, such as rankings or traffic numbers, it is important to also consider input metrics. Input metrics are factors that you can directly influence and that have an impact on the desired output. By focusing on increasing these input metrics, you can demonstrate your ability to drive results and make a stronger case for SEO.
Amazon is a prime example of a company that has successfully used input metrics to drive its success. Instead of solely reporting on the number of product detail pages, Amazon focused on metrics like the number of product detail page views and the percentage of page views where products were in stock. By refining these input metrics over time, Amazon was able to improve its overall performance.
Tell a Compelling Story
When it comes to getting buy-in and budget for SEO, statistics and data alone are not enough. People are busy and emotional, and they are more likely to be persuaded by a compelling story than by cold, hard numbers. By framing your SEO initiatives as part of a larger story that resonates with the company’s goals and values, you can make a stronger case for investing in SEO.
For example, instead of simply presenting statistics on increased traffic or rankings, you can create a sense of urgency and opportunity by highlighting the developments in your industry and how SEO can help the company stay ahead of the competition. By showing the potential impact of your plan and how it aligns with the company’s objectives, you can make a more persuasive argument.
Improve Communication Skills
In the world of SEO, technical skills are important, but they are not enough on their own. To truly succeed, you need to be able to effectively communicate with others. This means listening carefully, understanding the perspectives of others, and working together as a united team. By improving your communication skills, you can build stronger relationships and achieve better results.
Listening is a crucial skill that is often overlooked. By being a better listener, you can gain a deeper understanding of others’ motivations, problems, and objectives. This allows you to tailor your SEO proposals to their specific needs and make a stronger case for how you can help them achieve their goals.
Think Like a Businessperson
To be taken seriously and achieve your desired results in SEO, it is important to think like a businessperson. This means understanding the bigger picture, aligning your SEO efforts with the company’s goals, and communicating in a way that resonates with others. By showing that you understand the business and can contribute to its success, you can gain more support and resources for your SEO initiatives.
In conclusion, increasing your desired results in SEO requires a combination of technical skills and effective communication. By aligning your SEO goals with the company’s objectives, telling a compelling story, and improving your communication skills, you can make a stronger case for investing in SEO and achieve the results you desire. Remember to think like a businessperson and focus on making SEO easy to understand and implement. With these strategies in mind, you can become undeniable in the world of SEO and make a positive impact on your company’s success.
