Google Ads users who rely on Looker Studio for their data analysis will need to make some adjustments. Google has removed the Auction Insights feature from Looker Studio, meaning that users will no longer have access to Auction Insights fields in new data sources. Existing data sources will also lose this access on September 23.
Auction Insights is a valuable tool for advertisers as it provides competitive data that helps them understand how they are performing compared to their competitors in the same auctions. With the removal of this feature from Looker Studio, advertisers will have to find alternative ways to track their competitive performance metrics and adjust their Google Ads reporting strategies.
The fields that will be impacted include important metrics such as Domain, Average Position, Impression Share, and Outranking Share. These metrics are critical for competitive analysis and without them, advertisers may struggle to effectively track and optimize their ad performance.
To prevent disruptions, advertisers are advised to proactively remove these fields from their Looker Studio reports and charts. Failing to do so could result in broken reports, making it difficult to track and optimize ad performance effectively.
However, advertisers need not worry too much as Google has clarified that Auction Insights itself is not going away. Users can still access all the competitive analysis metrics in Google Ads. It’s just that they will no longer be available in Looker Studio.
In conclusion, the removal of Auction Insights from Looker Studio will require advertisers to make some adjustments to their reporting and strategy tools. They will need to find alternative ways to track their competitive performance metrics and adjust their Google Ads reporting strategies. It may take some time for advertisers to adapt, but with the competitive analysis metrics still available in Google Ads, they should be able to continue tracking and optimizing their ad performance effectively.
About the author:
Anu Adegbola is the Paid Media Editor of Search Engine Land. With years of experience in delivering digital marketing campaigns, she is an expert in paid search, paid social, retail media, video, and more. Anu is also a renowned international speaker and the founder of PPC networking event – PPC Live. She is dedicated to bringing efficiency and maximizing ROI in marketing departments through her expertise and leadership.
