Google has announced an extended deadline for the phase-out of commission-based bidding in its Hotel Ads campaigns. Originally, the sunset date was set for an unspecified time in 2024, but now the new deadline is February 20, 2025. This extension gives hotel advertisers more time to adapt and carefully plan and implement new bidding strategies to ensure uninterrupted campaign performance.
For existing Hotel Ads campaigns that are currently using commission-based strategies, they will be able to continue until the new deadline in 2025. This allows advertisers to maintain their current campaigns while they transition to new bid strategies. It’s important for advertisers to shift their existing campaigns to new bid strategies before the sunset date to avoid any disruptions in their advertising efforts.
In addition to shifting existing campaigns, advertisers should also consider creating new Performance Max campaigns for their travel goals. Performance Max campaigns are designed to maximize performance across multiple Google networks, including Search, Display, YouTube, and Discover. By creating these new campaigns, advertisers can take advantage of Google’s advanced bidding and targeting capabilities to reach their desired audience.
Furthermore, advertisers should plan for the reconciliation of any outstanding commissions. Google has stated that reconciliation for commissions per stay will be available until November 30, 2025. This means that advertisers will have time to reconcile any outstanding commissions and ensure that they are properly compensated for their advertising efforts.
Overall, this extended deadline provides hotel advertisers with the opportunity to adapt and strategize for the future of their Hotel Ads campaigns. By shifting to new bid strategies, creating Performance Max campaigns, and planning for reconciliation, advertisers can ensure that their campaigns continue to perform effectively and generate the desired results.
In conclusion, Google’s extended deadline for the sunset of commission bidding in Hotel Ads campaigns is good news for hotel advertisers. It gives them more time to prepare and implement new bidding strategies, ensuring uninterrupted campaign performance. By taking advantage of this grace period, advertisers can adapt to the changing landscape of digital advertising and continue to drive success in their Hotel Ads campaigns.
