Google is continuing to revolutionize the world of online shopping with its latest announcement of new brand profiles and AI branding tools for merchants. The tech giant revealed these exciting features at Google Marketing Live 2024, highlighting the importance of brand reputation and imagery in the minds of shoppers.
According to internal Google data, over 40% of Google shopping searches include specific brand or retailer mentions. This statistic emphasizes the significance of branding in consumer purchasing decisions. With the increasing use of AI, it becomes crucial for advertisers to differentiate themselves from competitors through their brands. To address this need, Google is introducing brand profiles on Search, allowing merchants to showcase key information all in one place.
These brand profiles will include brand imagery, videos, customer reviews, deals, promotions, and shipping policies. By pulling data from Google Merchant Center and Google’s shopping graph, merchants can create a comprehensive profile that captures the essence of their brand. The inclusion of ads alongside the brand profiles ensures that merchants can still reach their target audience effectively.
In addition to brand profiles, Google is upgrading its AI content tools to provide merchants with even more customization options. The AI-powered Product Studio tool will now feature brand alignment features, allowing merchants to upload reference images to ensure that the generated visuals match their brand’s aesthetic and style. For example, an apparel brand can blend real product shots with lifestyle scenes to create fresh campaign imagery.
Furthermore, Google is introducing a new video generation feature that can generate videos from just a single product photo. This advancement in AI technology opens up endless possibilities for merchants to create engaging visual content without the need for extensive resources.
The rollout of these new features will occur over the coming months. Brand profiles on Search will gradually become available, while Product Studio upgrades are already accessible in the U.S., U.K., Canada, and Australia. Merchants can look forward to leveraging these tools to better showcase their brands and stand out from the competition.
Overall, Google’s introduction of brand profiles and AI branding tools demonstrates their commitment to helping merchants succeed in the digital landscape. By prioritizing brand differentiation and visual content creation, Google is empowering advertisers to capture the attention of shoppers and drive more sales. As AI technology continues to advance, it is crucial for merchants to embrace these tools and stay ahead in the ever-evolving world of online commerce.
