Google Ads has introduced a new feature that allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos. This update opens up new possibilities for targeted campaigns, expanding reach and targeting capabilities for advertisers.
Previously, advertisers were only able to create remarketing lists based on viewers’ interactions with their own linked YouTube channels. However, with this new feature, advertisers can now link YouTube creator videos to their Google Ads accounts, providing access to organic view metrics and the ability to create remarketing segments.
One of the key features of this update is the access to non-paid metrics for linked videos, including view counts. This allows advertisers to gather valuable insights about the performance of their videos and make data-driven decisions for their remarketing campaigns. Additionally, advertisers can create audience segments based on video views, enabling them to target specific groups of viewers who have shown interest in certain creator content.
This new capability can be seen as an alternative to impression-based remarketing, offering more precise targeting based on specific creator content. Advertisers now have the opportunity to leverage this feature and explore how it can impact their campaign performance and audience targeting strategies.
It remains to be seen how advertisers will utilize this new capability and the extent of its impact on their remarketing campaigns. This update expands the toolkit for Google Ads users, potentially allowing for more nuanced and effective YouTube-based remarketing campaigns.
In conclusion, Google Ads’ new audience targeting feature for YouTube creators provides advertisers with more opportunities to reach their target audience and create targeted campaigns. By linking YouTube creator videos to their Google Ads accounts, advertisers can access valuable metrics and create remarketing segments based on viewer interactions. This update expands the capabilities of Google Ads users and opens up new possibilities for effective remarketing campaigns on YouTube.
